Today，Lexus and Economic Observation News 2019 The launching ceremony of the "Reading China" project was held at Beijing International Trade Sister Bookstore，This year's "Reading China" project is based on the theme of "Reading and Empowering Life"，Extend the concept of reading to a wider category: beyond books，It also includes appreciation of artworks、Perception of life，Thinking of Readers，Give the "Explorer" greater abilities，Realizing seabet loginspiritual and knowledgeable sublimation。

Lexus China Deputy General Manager Temoda Haoichi said at the launching ceremony: "As a luxury lifestyle brand，Rexus hopes to resonate with more consumers to build emotions and values，Reading is exactly such a bridge，We want to read through reading，Breaking the boundary of the book，In the new context，See a more beautiful world，Meet yourself better，Discover more meaning。Reading，Give us greater ability，To expand the width and breadth of life。”

This time，2019 "Reading China" project launching ceremony，Introduction to ideological elites in the field of culture and art，Discussion on multi -dimensional reading。Mr. Song Xiewei, Dean of the School of Design of the Central Academy of Fine Arts，Researcher at Shanghai Museum、Anthropologist、Writer Mr. Zhang Jingwei shared and communicated with the theme of "Reading Empowerment"，In -depth interpretation of the transformation of the way of thinking brought by multi -dimensional reading and the expansion of the boundary boundary。At the ceremony, the 2019 "Reading the List of Good Books in China and Enjoying China"，In the era of information flood，Recommended high -quality works，Read with "Explore Home"、Discuss the true excellent bookmarks and writers。At the conference site, do not start a life -like practice class，The humanistic atmosphere and historical temperature seabet myof "Qingming Shanghe Tu" by exploring the handups，Interactive experience at close range，Feel the aesthetics of the Song Dynasty，Inspiration of the guests' perception of the art of life。

This year is also the first time that the "Reading China" project is the first time with the Sister Bookstore，It aims to integrate "reading" into lifestyle，Create a rich reading experience and cultural space for the excuses to explore the people，At the launching ceremony，Chen Chen, Minister of the China Marketing Department of Lexus, and Meng Lei, deputy editor -in -chief of the Economic Observer, jointly awarded the title of "Reading China Recommended Bookstore" for the Sisiph Bookstore。follow -up，"Reading China" will also hold 5 salons at the Sisier Bookstore，In the form of reading，Lead the "Exploring the Family" to perceive the living experience with temperature。