Rexus was launched in 1989，It's 29 years of time，Compared to BBA, a century -old car company，Lexus's 29 -year history is indeed too short，But this does not hinder the excitement of its story。

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    Lexus brand was born in the same year, as well as Lexus flagship model LS，and September that year was the birthday of ES。Lexus, a luxury brand affiliated to Toyota，It was not optimistic about the market and consumers at the time，It is even ridiculed to "sell steaks in the McDonald's shop"，This is not as difficult as that at that time. At that time, Rexus chose to sell pure imported cars in China。

     at the time，ls is the flagship model of the family，and ES is an entry -level model，In other words, LS and the current Mercedes -Benz S -Class、BMW 7 Series，Responsible for showing the brand's most advanced side to everyone，and ES is used as a foil，It lives more pragmatic，Responsible for taking the amount，Make money to support the family。but but，ES's performance did not disappoint Lexus，1990 ES car series sales reached 19534，ES played the role of green leaves around LS，The burden of raising the family。

    That year，Toyota sells this McDonald's steak，and Today，Lexus has also set a new milestone in the sales volume of imported cars in China，These two difficult breakthroughs must be attributed to ES。So，ES is more like a solid backing at home，With other brothers, can you just break through the world。

    Introduce the world of ES，Let's explore the secrets of ES success。In the 1990s，The luxury car market is monopolized by German brands such as BBA，How does an ordinary Japanese car survive in the gaps，It is the most curious place for everyone。If you know the second generation、The third -generation ES can easily find the reason。

     At that time，The biggest label of German car is control，But I ignored the luxury of the interior and texture，This makes Seabetthem unbearable in the North American market。but，Lexus from the East has different thinking about luxury，Compared with a direct German car，ES is more delicate and delicate in the East。

     This picture is the interior picture of the second generation ES，Although it looks very inconspicuous now，But if compared with the interior of the BBA at that time，It is indeed the most luxurious。We can see that the ES uses solid wood in the position of the gear and steering wheel，The materials for these solid wood are also very sophisticated，It is a peach wood from California。At the same time，In terms of configuration，It is difficult to imagine that ES was equipped with keyless entry in 1992、8 speakers、Multi -disc CD、A luxurious configuration of automatic air conditioning。

    To the third generation ES，It even exerted the luxury in this bone to the extreme，Added electric sunroof、seats with temperature adjustment functions, etc. are more advanced and luxurious configuration。

     So，ES with a more refined design than a luxury brand than Germany，More luxurious configuration and craftsmanship with more craftsmanship，conquered consumers in North America，Become the absolute main model of the market segment。

Dynamics continues to upgrade to interpret the way of integration.

     Although，The fourth -sixth generation ES is still well interpreted in the interior and configuration upgrade，But I think the biggest highlights of these generations of models are concentrated on power。First，The fourth generation ES is the first ES model equipped with two sets of power systems，And using VVT-I (variable valve timing system) this advanced technology，The gearbox has also been upgraded to 5AT。

     Fifth Generation ES，Upgrade the power again，Equipped with a 3.5L V6 engine，At the same time, it is also equipped with a 6AT gearbox for the first time，Power、Comfort and fuel economy is perfectly integrated together。At the same time，On these two generations，Rexus's NVH technical training has already fired pure green，Use the quiet interior environment and efficient power system，It brought people a higher quality driving experience。

    The sixth generation ES expresses the "fusion" of power more prominent，Because this is the first time it is equipped with a 2.5L hybrid power system，A set of power systems composed of 2.5L naturally aspirated engines and energy recycling battery groups looped by Atkinson，Oil、Electricity perfect fusion，Realized non -plug -in hybrid。At the same time，Except the power system，We also saw that the sixth generation ES is still integrating more things that Chinese consumers care about，For example, the larger body size and the entry model of ES200。To the sixth generation，Lexus ES is already very mature，Brand tone is also more deeply rooted in people's hearts。Last year，ES sold a total of 58,500 units in China，Become a sales champion of imported models，It can be seen that Chinese consumers love it deeper and deeper。

Exposed and restrained.

     Seventh generation (new generation) ES is now available，More sharp、A domineering design makes the new ES circle powder countless，Even Lao Zhang, a "countless" person, will lose his mind when he sees it。

     This is very modern、Under the shape of impact，Come to the cockpit，We will see a very delicate interior，Delicate to the pattern of the speaker cover is carefully carved，Film to a piece of wood grain panels must go through the creation of 38 days and 67 processes。This is also expressed by ES to people: exposed to shape，restrained heart。

      The configuration of luxury brand models generally has nothing to say，Models that have done this position，Most of the configuration is rich，But what I want to focus on is，ES's beggar version has 10 airbags，This is absolutely rare in the same model。This may be the "temperature luxury" conveyed by the new ES。

      New ES 300H models are equipped with a new generation of full hybrid system，The new 2.5L Atkinson cycle engine with 41%thermal efficiency，Matching a new generation of ECVT electronic stepless transmission system，Nickel -metal hydride battery pack with more reasonable layout，Make its pure electric battery life reaches 120km/h，Comprehensive fuel consumption of 100 kilometers is as low as 4.2L。

From the new generation of ES，I saw a lot of shadows of the first six generations of models，Including luxury、Fusion path and craftsmanship，29 years of history is very short，But Lexus only uses this short 29 years，Deeper these brand characteristics deeply rooted in people's hearts，May I ask if it is not the ultimate，How could it be so strong "brainwashing" skills?

     Last，Still mention the price，The price range of the new ES is 279,000 ~ 468,000，As an imported model，This price and one、Second -line luxury brands Compared with，All have competitiveness that cannot be underestimated。Last，Speaking of a heart nest，If I have this money，I must buy an ES that has not yet been bad streets 300h.