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Release time: 2022.10.27

CarIs a durable consumer product,It is also a fixed asset that consumers have long -term possessing。On the other hand,Cars is also a common market for market transactions,It means that there is a strong liquidity。Based on these two points,Select a high value -preserving rateModelCan lose less for consumers when selling cars,It also means that its products have excellent comprehensive product power and market heat。

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On October 25, "2022 China Automobile Reservation RateFengyunList "List is officially announced,and by 58 cars J.D. Power made awards for the winning models。The luxury brand fieldLexusThree awards of the Rosewood Award · 2022 China Automobile Reservation Rate List,Among them, ES once again won the rosewood award luxury car with a three -year value preservation rate of 68.08%LevelChampions,NX will get luxury with 66.24%resultsSUVrunner -up。,Lexus's models have a higher overall value preservation rate,Finally won the champion of the entire brand's value -preserving rate with 68.51%,and this award is also very gold -content。

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Lexus won the 2022 value -preserving rate full brand championValue -preserving Rate Sealing God Lexus won the 2022 Rosewood Award for three prizes

    If you want to know why Lexus can have such a high value preservation rate,First of all, we must understandused carThe underlying logic of the high value -preserving rate,It is mainly composed of five generals。

1. Balanced product strength,Can meet the user's full -scale needs,Create a good reputation that is passed down from everyone。

2. The high sales of the new car will definitely be drivenSecond -hand car marketThe trading volume of the field increases,Large trading volume of used cars,Little business risk of car dealers,The preservation rate will naturally rise.。

3. Keep Seabetthe price of the product life cycle stable,No large discount appears,Snake -priced brands and models will maintain a high preservation rate in the circulation of used cars。

4. The product itself is too strong,Good durability,The failure rate of the vehicle in use is low,It is also a key factor in the high -quality value rate。

5. The later use cost is lower among the same level,Maintenance,Reduce user car cost。

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Since it has not finished in 2022,Let's take a look at the data released by Lexus in 2021。January to December 2021,Lexus brand global sales are 760,012 units (increased by 6%year -on -year),Cumulative delivery to Chinese users 226,116 units (increased by 1.1%year -on -year)。As Lexus's best -selling model,ES has sold more than 2.65 million units from birth to 2021,enough to see the comprehensive strength of this car and the user’s love for it。

Value -preserving Rate Sealing God Lexus won the 2022 Rosewood Award for three prizes

Many people may say that the sales of "BBA" are also high,Why is the value preservation rate of the Lexus brand's models? In fact, in addition to the large market maintenance of the value preservation,Steady price is also very important,Friends who know Lexus know,Most of this brand's models are very small,and the transaction price from the new car listing to the end of the product has no fluctuations。

·Four aspects to promote ES high -value insurance rate

1. Lexus ES is the best -selling in the same levelImportCar,Basically there is no discount and promotion,Buying a car can be blindly booked,Don't worry about the price decline after starting。

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Lexus ES won the 2022 value -preserving luxury car champion

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Lexus ES

2、At the same time,Lexus brand provides 4 years 100,000 kilometers for its gasoline models、Hybrid models of 150,000 kilometers for free warranty,Alley from users to large expenditure concerns after buying a car。

3、Talking about the value preservation rate,I have to mention some less energy -oriented factors,For example, the high value of hidden value is its strong quality stability。Well -known,ES and other models under seabet mythe Lexus brand,The performance of quality stability has always been excellent。in J.D. Power's new car quality ranking,Lexus has lived with excellent results for many yearsluxury carThe first three positions of the brand,With stable and reliable quality and excellent reputation, it has won the favor of many consumers。

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Lexus ES

4、Products continuously iterate and change new,Increase product vitality and competitiveness,2023 Lexus ES launched not long ago,The entire series standard entertainment system large screen and carplay,And added a new Yinhui limited edition,Mark Levinson audio configuration is decentralized,Let more people easily have a palace -like auditory feast。

·its models have the characteristics of high preservation rate

Not only ES,Lexus almost all models are very worthy,For example, nx。Lexus NXSince its birth in 2014,With outstanding comprehensive products, "one cannon and red" in this level of market。 The threshold of 300,000 yuan can have an imported SUV of a luxury brand,Another stability and comfort are also the highlights of this car,Graxas high -quality after -sales service system,Make many Chinese users favor this car。


Lexus NX obtained the 2022 preservation rate luxury SUV runner -up

Lexus NX

With the arrival of the new generation NX, plug -inhybrid​​Model,Another choice for Chinese users who love this car,Compared to the consumption of traditional fuel、Mileage anxiety of pure electric,Plug -in hybrid can solve these problems perfectly at the moment,At the same time, you can also "green cards" in some cities。


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Lexus LX

,Even if IS, which is suspended in China, performs in the second -hand car market.,What's more like lx, it can make money for a few years for sale,Can be able to achieve used cars without falling back and rising,Seeing the entire car market, there are very few and few。


With the continuous maturity of the domestic automobile market,The preservation rate will be a very important reference basis for car purchase,Product power seabet ioreflected in the sales data,The data preservation rate data can reflect more comprehensive,Because this is a product force、User Word、market circulation status、Comprehensive transcripts in the after -sales service system。For ordinary consumers,Choose Lexus, a model with a high value -preserving rate, may not be wrong,Even you can buy it with your eyes closed。

*The following is the award ranking of Lexus model 20-22 years of value preservation rate



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