In the history of the development of automobile industry for more than 100 years，Consumers in different periods have some subtle changes in the value demands of cars -compared to ten years ago，Now consumers tend to obtain some intelligent configuration，Get a different driving experience。

But there are some core traits that have never changed，For example, high quality -based on this，Similar to J.D. Power (Jun Di) New car quality ranking every year，It has become an authoritative guide for many people to choose a new car。

The luxury car market is especially true.

Users who are experiencing consumption upgrades are increasingly hoping in the driving experience related to "luxury"，Can include top quality and reliability，instead of just one "luxury" brand accumulated by the so -called "brand culture"。

A fact，There is indeed a luxury brand with unparalleled quality performance，Winning more and more users -this is Lexus。

Since its birth in 1989，The high -quality image created by Lexus makes it quickly rise into a world -renowned luxury brand，Among them, it also includes the Chinese market -the cumulative sales of Lexus in the Chinese market in 2019 reached 1 million units，And only 14 years to achieve this milestone node。

The reason why Chinese users love Lexus are obvious，That is in the "China New Car Quality Ranking" recently released，Lexus has always ranked forward。

2019，Lexus ranked second in this ranking，third 2020，Return to the second back in 2022。

Can continue to keep quality at the highest level，In addition to the inherent quality beliefs，Lexus also specially created a huge and precise system，To ensure that Lexus's products can excel in quality。

An important aspect of this system，Japanese Kyushu Factory, which is known as the "Platinum Factory"。

"Platinum Factory" to create the ultimate quality

Since 2000，The Kyushu plant has won J.D. five times Power Global Factory Quality "Platinum Award"，Therefore, it is called "Platinum Factory"。

This factory ensures that Lexus can provide users with the highest quality products from the production session -drove out of the car of this well -known factory door，You need to go through as high as 1,800 tests。

This strict detection process，Let Lexus J.D. in 2021 Power's reliability rankings ranked first.

It is worth mentioning is，This "first" is a bit common for Lexus，Because in the past ten years，It has reached the list nine times。

In addition to the detection process of rejecting defects，Lexus also specifically designed specifically for extreme operating conditions，and used a lot of black technology，To ensure that the car can also ensure high -quality performance under the bad working conditions。

A well -known point of view is，High -speed state can best test the real performance of a car，For Lexus，It can be under high -speed conditions at a speed of 200 to 250km/h at a speed of 200-250km/h，Parts can still achieve durability resistance。

Another extreme work condition is，At a temperature below minus 30 degrees Celsius，Lexus still requires some kind of exterior to include snow、Continue to work in harsh environments such as mud。

A fact，User'seabet logins car will not always be in extreme working conditions，But due to targeted design，Lexus has become a difficult brand。

2021 China's mainstream auto market automobile reliability index display，Lexus ranks first with 55.6 reliability index。

But in addition to this，Lexus has more connotations of the understanding of quality。

One of the attractive traits is，As a luxury brand，allowing users to obtain high -quality in -car experiences are also included in the "quality" category -Lexus uses better adhesives in the body adhesive process，You can reduce the internal vibration of the car under the condition of the car turning，To ensure that there is a quiet space in the car。

Through this manufacturing details，Lexus interprets the definition of "luxury" from the perspective of user driving experience。

Another is the security configuration，This occupies the core position in the expression related to "quality" -for a luxury brand，Security is the basis for achieving the highest quality。

Lexus LSS+Smart Security System，Integrated the pre -collision safety system PCS、The adaptive control system of the high beam AHS、An adaptive cruise control system ACC and other series of security auxiliary configurations，Being able to use more predictive security performance，Realize the prevention of prevention and suffering，Ensure the safety of occupants in the car。

First quality plus unique mute design in the car，and rich security configuration，Let Lexus not only be sought after by users in the new car market，The second -hand car market is also sought after。

in J.D. Power's annual value -preserving rate ranking，Lexus is among the best。

Take ES as an example，It ranked first in the ranking of the last 4 years (2019-2022)，Another luxury SUV model NX、RX is also in the top three in market segment。

In "Deluxe Value Storage Rate TOP10"，ES is ranked first with 70.4%preservation rate，Another IS ranks third，CT model column sixth。

Another third -party institution "Real Estate" released in the first half of 2022 in China's auto value preservation rate ranking，Japanese stabilizes the first with a preservation rate of 77.86%，Lexus ranks first among Japanese brands，The three -year value preservation rate reached 91.63%。

The value preservation rate of the compact SUV model is displayed，Lexus UX models have a three -year value preservation rate of 74.41%，Rank No. 1。

This indicates that Lexus has become the value benchmark for the luxury car market。

But this is not all -because beyond the quality，Lexus has also made "service" into core competitiveness，This further expands the connotation of "luxury"。

Service can also become the core competitiveness

Before Lexus enters the Chinese market，The Chinese automobile seabet loginmarket is basically in the "seller market" era，Almost all vehicles are in short supply，This makes most car companies not regard service as the core element of brand power，Instead of focusing resources on expanding sales。

But Lexus is completely different -to some extent，Lexus leads the service standard of luxury brands，and continue until today。

Enter the beginning of the Chinese market，Lexus is committed to becoming a brand loved by Chinese consumers -its service concept is "omotenashi"，That is "the way to treat guests with sincerity"。

This luxury brand market in China, which was in a rapid rise at the time, was quite rare。

Based on this，Lexus car owner's most impressed place for this brand，It is a professional and thoughtful service -this is one of Lexus's core competitiveness。

Professional aspect，Lexus's technical service personnel can specifically specifically clear the extent of removing the gap in tires for users，and will use the environment according to the user，Special inspection and maintenance。

Lexus also has a special improvement commissioner，Discover problems and improve it，Further improve the service experience。

Thoughtful aspect，Lexus's maintenance technicians will clean and sterilize for the air -conditioning system in winter。

At the entire brand level，Lexus's concept is also "Customer First、Dealer 2、Factory Third "-The customer interests are always priority。

Lexus will treat every customer like we entertain at home -this makes Lexus almost becoming a luxury car brand，The only player who has made services into core competitiveness。

Think more for users，The service response is faster，Always stand on the user's position for users -actually，This is exactly the ultimate service that some "new forces of car building forces" are based on "user thinking"。

The only difference is that it is，Lexus did this more than ten years ago。

For the electrification change that the current automobile industry is experiencing，Lexus has also been prepared for a long time。

To meet the changes, Lexus will continue to develop steadily

Electrochemical changes are more than 100 years since the birth of the car，The deepest change that caused great changes in the industry。

From the perspective of the user，More and more new energy vehicles appear on the road、hybrid vehicle indicates，The revolution in the automotive industry is really happening。

Lexus's hybrid models have become backbone，As early as 2015，Lexus full hybrid models have sold as high as 1 million units worldwide。2021 Lexus brand global sales of more than 760,000 units，Among them, electrified sales are 260,000 units，The proportion of more than 34%。

Another，In the first half of this year，Lexus first launched seabet iothe first exclusive pure tram Rz，Further accelerate Lexus's electrification process。

This indicates that it has kept up with the tide of the times.

But no matter what form of change，People have not changed the basic pursuit of a car -high quality+best service。

Quality is the label of Lexus，It is also one of the genes of the brand，This will not change this point，and serving in this era of userism，Its effect will be further amplified。

From the perspective of the industry，Almost all car companies put user operations in an unprecedented important position -continue to communicate with users，has become the key to promoting the further development of the brand。

In addition, the market itself is also changing -China will become the world's largest、One of the fastest -growing luxury car markets。

It is worth mentioning is，Lexus has been operating in China for 17 years，I have accumulated enough experience，And a large number of loyal base disk users (the 1 million car owners were ushered in in 2019)，This will provide key support for Lexus's next steady development。

It is foreseeable is，On the Chinese luxury car market，Lexus will continue to play an active role -not only provides users with high -quality products and services，At the same time, market sales are also expected to continue to rise。