seabet my July 30, 2018,FAW-VolkswagenT-ROCExploring Songofficially launched, opened itFAW-VolkswagenVolkswagenBrandSUVTimes. But this size is not a compact typeSUVCan you stand firm in the domestic market that is "beautiful"，At that time, the author had been thinking about this problem at the press conference。

In a blink of an eyeExploring SongIt has been on the market for more than 13 months，In fact, when the sales data of July was obtained a month ago，IDiscoverExploring SongCumulative sales have exceeded 100,000，But can this momentum be maintained，Only when the sales volume is announced in August, it is more suitable for analysis -according to the sales data of the multiplier of the Federation，AugustExploring Songsold 11,112 units, which is even higher than July!

Selling more than 100,000 a year，It seems not exaggerated，But asSUVFamily new army, how do you want to buySUVConsumers attracted toFAW-VolkswagenIn the dealer, it is a problem itself, andFAW-VolkswagenInstead of no problem, it will passExploring Song+Tan Yue"Combination Boxing",SuccessAmong the mainstreamSUVMarket camp，The mystery is worth it to explore it。

Volkswagen brand the most Z Parent Z Yiyi SUV?

Exploring SongAt the beginning of the listing, there was a halo as "the most z should beVolkswagenSUV", which is still attractive to consumers, after all,"Volkswagen"" and "SUV"" in the country is a popular vocabulary，There is also "cheap" between the two，SoExploring SongCan you do it? But in factExploring Songdoes not rely on the price to obtain the market, but "young".

As a cross -border compact typeSUV，Exploring SongIt is a trendy model，I did not seabet myblindly satisfy everyone's taste，After all, this car is alsoFAW-VolkswagenAn important step of continuous promotion of brand youthful strategy，will changeJetta、Pokémon、Magotanmature image created by models, letFAW-VolkswagenThe brand image is more young and dynamic.

SoExploring SongTrending design、Personal color matching and young people's favorite Beats brand audio、Full LCD instrument and other fashion features，Get the pursuit of urban consumer groups，It can be saidExploring SongThat isSUV"VolkswagenBeetle", this young attitude is pastFAW-VolkswagenIt is difficult to provide models.

and ratioExploring Songsmaller and cheaperVolkswagenT-Cross is not rightExploring SongThe actual impact of sales has caused consumers to recognizeExploring SongThis kind of compact typeSUVBalance between practicality and fashion，So starting from May，Exploring Songmonthly sales have stabilized more than 10,000 units.

Quality casting is reputation

Consumers who purchase more than 150,000 yuan models，Often is "Word of mouth"" "" There are higher requirements, and the quality of German is alsoExploring SongImportant Winning magic weapon。Domestic models of T-ROC，Exploring SongIt can be regarded as the introduction of models, but for the extension of the spaceWheelbar，Make sure the riding manifestation，And the letter of "L" is to promote sales andWord of mouth28852_28867Exploring SongIt is also more attractive to consumers pursuing quality.

FAW-VolkswagenSouth China base is located in GuangdongFoshan, alsoExploring SongPlace of origin, hereAudi Q2LAlso withExploring SongFlexible common line production. Whether it isVolkswagenGerman crafts stillAudiThe common line standards are allExploring SongProvided high -quality manufacturing technology, likeVolkswagenUnique laser welding process, high specificationBodyStandards, etc., are perfectly reflected inExploring SongAbove.

Exploring SongThe quality of the product is also excellent, not only has seabet iothe joint venture at the same levelSUVRarely equipped with a full LCD instrument、Driving mode selection、Pre -collision safety system, etc.，More to buyExploring SongAll consumers are equipped with rear parking radar,Tire pressureMonitoring, large areachassisProtection,Automatic parking、Electronic handbrake、LEDDaily Lights andLED taillights、The roof luggage rackand other equipment means that no matter what price you buyExploring Songcan obtain the basic guarantee of product quality.

R-Line version will help sales increase

August 20, 2019,Exploring SongR-Line was officially launched. "R-Line" isVolkswagenBrandSports kitversion meaning，You can also simply understand that this is the "sports version"。Compared to the previous R-Line models，This timeExploring SongR-Line series up to 3 models，Cover 230TSI and 280TSI，and for the first time "R-Line Pro "model.

Exploring SongFully launched the "R-Line" version，Mainly targeting consumers' pursuit of dynamic，After all, its audience is relatively young，Especially overseas high-performance T-ROC R，Exploring SongR-Line version is close to the design，Give people the feeling of golf R-Line and golf R，This is also a "belief bonus" for many people。

Exploring SongR-Line is more in line with its confidence and fearless brand spirit，It is bound to get more younger generation pairsFAW-Volkswagen"Family"SUVcan also be promoted to a certain extentExploring SongFamily sales increase.

100,000+is just starting point

It can be saidExploring SongThrough the time of the first year，Quickly obtained the market recognition，Especially itself compact typeSUVMarket competition is more intense，completely formed a situation of "protruding"，This is not just through "Volkswagen"brand harvest is even more because ofExploring Songis "Volkswagen", withVolkswagengenes and self -breakthroughs of the brand's youthfulness have becomeSuccess47862_47866

According to the previously releasedSUVStrategy,FAW-Volkswagen"Exploration Family" will also add a new smallSUV, medium and large -scaleflagshipSUVProducts, andExploring SongAs a compact typeSUV，It will continue to be the main product of the "exploration family"，The important factor that promotes consumers from "attention" to "purchase"。