At the 2019 Guangzhou Auto Show,We have seen the popular booth that is completely different from the previous impression,The colorful LED screen will decorate the scene as if it is a Rubik's Cube,Give people full of vitality and vitality。If you have no sense of picture,May wish to open the lower left corner of the Win10 system desktop,Volkswagen booths are as colorful as the start screen of win10。
As the world's largest automobile manufacturer,At the same time, it is also the most occupied car brand in the Chinese automobile market,Volkswagen expects the strategy of rejuvenating through the brand,Improve your own profitability。But the concept of youth itself also has a lot of negative information,For example, cheap、Children、Unreliable, etc.。So for the public,The design is young,It is also necessary to work hard in the quality of good reputation itself,Young+high quality is the real core of the Volkswagen Group's youthful strategy。
Of course,In the Chinese market,Price increase is impossible,Chinese consumers are also more taboo for some negative words。So,New Magotan chose an important concept in the huge impression collection of young — technology,As the beginning of change。Speaking of technology+high quality,What brands do you think of? apple、IBM or Sony is right,These brands have super high premium capabilities that make peers envy,Enjoy the biggest bonus brought by technological progress。
The four major starting technologies of New Magotan this time — GTE/Honor /iq.drive/iq.light,It is the integration and improvement of the existing technology of the public。
New Magotan GTE is a new model,It is also a new technology,It is an important measure in the new energy strategy of Volkswagen,It is also the first new energy B-class car of FAW-Volkswagen。This is a PHEV plug -in hybrid model,Electric institutions integrated in the DQ400E gearbox,New Magotan GTE allows users to enjoy the environmental protection and energy saving brought by new energy,At the same time, it can avoid the "power anxiety" brought by pure tram models,To solve the biggest pain point of new energy models。EA211 1.4T engine and DQ400E transmission hybrid power assembly,Comprehensive power and torque can reach 155kW and 400N · m respectively,0-100km/h acceleration time is 7.7S,At the leading level in B -class plug -in hybrid models。
IQ.Drive is a new brand developed for the Volkswagen brand for its autonomous driving,Including all with driving、Parking and improving driving assistive service technology related to vehicle safety。On the new Magotan,IQ.Drive's biggest technical highlight is that it provides the L2+level full -speed autonomous driving assistance,can achieve L2 level autonomous driving at 0 ~ 210km/h at a speed range,It also provides pre -collision safety assistance before and after (most of the same -class cars have no rear pre -collision safety assistance)。
This sentence sounds a bit around,In fact, what involves a "grudge" of the north and south Volkswagen that year。2011,To balance the North and South Volkswagen,Overseas Passat B7 Give FAW-Volkswagen,and Shanghai Volkswagen’s new Passat has become a derivative model。Someone may ask,Who is orthodox is so important? That's right,Very important! From North and South Volkswagen to North and South Toyota、Honda,In all the double car strategies,Often is sold better overseas。
"Blood Theory" may have a subtle and difficult to count on sales,But in competition to Baihehua,All potentials must go all out,Perhaps it will become the last straw that overwhelms the camel。History has proved this to us,The current Magotan is already the "old model" listed in 2015,However, with the real German bloodline、Excellent driving performance and high quality,In 2018, it is still the annual B -class car sales champion。But in 2019,Competitors have upgraded the technology content of the product,SeabetThe first half of the year was the leader of the new Accord,In the second half of the year is the protrusion of the Passatarian army。
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