Dong Xiuhui thinks，Two very obvious features appeared in the Chinese automobile consumer market: first，Consumers are more willing to choose high -quality brands that have been repeatedly verified by the market，The head effect is more prominent; second，After the automobile market enters the period of popularity，Many new personalized needs of consumers still need to be further excavated and met。

After GTE GTE gets market recognition，FAW-Volkswagen brand is covering more market segments with the family of products。June 20，FAW-Volkswagen Brand issued a global exploration Yue X at the Shenzhen-Hong Kong-Macao Auto Show，and announced the pre -sale price。Tanyue X in the total four models，The pre-sale price range is 236-2.96 million yuan。Tan Yue X is the first Coupe style SUV，This is also the third product of the "Tanyue" family。

"We have basically completed the layout of the Tanyue brand，Tan Yue has formed a pattern of three swords。"June 20，FAW-Volkswagen Deputy General Manager of Business、FAW-Popular Sales Co., Ltd. General Manager Dong Xiuhui told the Economic Observation Network reporter。Tan Yue X is a new attempt on seabet myFAW-Volkswagen brand in high-end and personalized market development，It is also a adjustment based on changes in market demand in the past two years。

At the press conference of Tanyue X，Dong Xiuhui uses "Dark and Unknown" to describe the car market at the moment。"The sudden new crown epidemic makes the car market that was originally in the volatile adjustment channel and was hit again，The prospect of the Chinese passenger car market that was supposed to be gently rebounded suddenly became dull and unknown。The entire automotive industry is in a very special difficult moment。”

FAW-Volkswagen Brand Management Team predicts the adjustment of the car market in 2018 in 2017，The car market has been in continuous negative growth after the following two years。In 2019，FAW-Volkswagen believes that the Chinese auto market in 2020 after continuous negative growth，It is hopeful to restore growth。Dong Xiuhui believes that this growth will be a gentle recovery，But the new crown epidemic disrupted the recovery and worse the market situation。

"This year's trend is still negatively increased，The overall growth rate of the market will be between -10%and -13%，major uncertainty has appeared in market prospects。The market growth rate of the market passenger car market in the first half of the year was -25.4%，It can get out of a flat or increased situation in the second half of the year，Micro -increase in about a few to a few points。"Dong Xiuhui said。

Although the market prospect is not optimistic，But for FAW-Volkswagen, this is still "critical organic"。Dong Xiuhui thinks，Now，Two very obvious features appeared in the Chinese automobile consumer market: first，Consumers are more willing to choose high -quality brands that have been repeatedly verified by the market，The head effect is more prominent; second，After the automobile market enters the period of popularity，Many new personalized needs of consumers still need to be further excavated and met。Grasp these changes，For FAW-the public, you can find opportunities in the crisis。

seabet app

Tan Yue X is the product launched by FAW-Volkswagen based on market changes，It not only assumes the upward efforts of FAW-Volkswagen brand，This is also the starting product of FAW-Volkswagen Family Sports Design Style。Before Tan Yue X，FAW-Volkswagen Brand via CC and Tan Yue，Layout at high -end product，Promote the brand up。"Under the premise of making up for the lineup of the Yueyue，Can form cluster brand benefits。As far as I know，Tanyue is the most complete brand of high -end SUV layout，It should be a better brand drive and market effect。"Dong Xiuhui said。

From the current point of view，FAW-Volkswagen Brand's high-end effect is significant。May this year，FAW-Volkswagen Brand's terminal sales reached 106,368 vehicles，increased by 1.1%year -on -year，increased by 10.4%month -on -month。and Tan Yue achieved rapid growth，Sitting in the first camp of the market。May this year，Tanyue sales 16312 vehicles，increased by 76.3%year -on -year。January to May this this this this year from January to 60,763 vehicles，Listing in the market for more than a year, it ranks second in the competitive market segment。

Although the market share is growing，But Dong Xiuhui is still cautious about the market under the influence of this year's multiple accidents。This is also one of the reasons why the FAW-Volkswagen brand launched Tan Yue X this time。Dong Xiuhui said，This is a similar approach to the product family，Use these derivatives to cover as many customer groups as possible，The needs of target groups and customers with personalized needs to varying degrees。But the derivative model of the product and the family of the product itself，Not simply launching derivatives，Instead, more to make changes to the market。

"The definition of the entire model from seabet mythe entire model to the gene of the shape，Especially the change that has been changed。"Dong Xiuhui said，Tan Yue X is more avant -garde、Pursuing more fashion、Models tailor -made for customer groups。"The definition of the entire model from the entire model to the gene of the shape R-Line model, explore the Yue X It also penetrates the dynamic design language of Volkswagen R high -performance series models。Another，Tan Yue X has adopted a relatively large -scale reinforcement and optimization in terms of configuration，For example, in terms of power，added DCC dynamic chassis，Tail lamp IQ.Light is added in terms of technology equipment，IQ.DRIVE，The entire series of large -screen navigation systems and Internet of the car。

In addition to Tan Yue，FAW-Volkswagen will also perform such operations on other models。Before the end of this year，FAW-Volkswagen will also launch CC's medium-term modification，With the CC's medium -term modified model and CC hunting car，This is also to greaterly cover the needs of target customers。

three aspects of adjustment to cope with uncertainty

Facing the uncertainty of the market，FAW-Volkswagen supports a stable and powerful system support，Starting measures on February 3，Quickly adjust to deal with the impact。FAW-Volkswagen's measures can be described as "steady"，It mainly includes a stable sales system，Stable customer group、Stable marketing coverage and effect。

Affected by the epidemic，This car dealer has been impacted very much this year，FAW -Volkswagen adopted a series of combined fisting measures to ensure the stability of dealers，First, adjust the plan and policy according to the requirements，Followed by comprehensive assistance，Including consultation with financial institutions，Stable dealer funds。Followed by the daily operation of stable dealers，Take a method of drainage and even adopt a series of methods for maintaining the stability of sales consultants in the distribution store。Through a series of measures，FAW-Volkswagen Brand dealers in March is close to 100 %，This laid the foundation for the subsequent development。

In terms of stable customers, it is mainly to take care measures for baseboard customers。FAW-Volkswagen has 13 million retaining customers，It is very important to keep the guarantee for the base of the base plate。During the epidemic, FAW-Volkswagen took a series of measures，For example, the warranty policy is flexible response and adjustment，Strengthen customer care，Especially how to protect the protection during the epidemic，All actively make changes。

Stable marketing effect is the key support for the entire system。During the epidemic period，FAW-Volkswagen made bold attempts on innovative marketing。The overall customers do not love to go out during the epidemic、Features of unwilling to go out，FAW -Volkswagen adopted a large number of online exhibition halls、VR exhibition hall like this exhibition hall push，Also actively opened the live broadcast business。Another，FAW-Volkswagen also takes the lead in the industry to carry out no contact to buy a car，I issued a service to pick up the car。

FAW-Volkswagen's live broadcast business is quite distinctive during the epidemic，Become a benchmark in the industry。FAW-Volkswagen's live broadcast is not simply a live broadcast，Create the content of the vehicle company，At the same time, avoid the utilitarian goals of directly bringing goods in the early stage。"Our understanding of the live broadcast is not so utilitarian，After seabet myall, the car is a mass consumer product，We must constantly make customers understand the live broadcast brand slowly。"Dong Xiuhui said。FAW-Volkswagen established the live broadcast room of the first OEM in the industry，At the same time, the entire enterprise adds live broadcast，Cultivate your own net red。

It is understood，FAW-Volkswagen Brand has 9,000 accounts，The most representative is the official live broadcast room of FAW-Volkswagen brand，In just three weeks, you have completed your own live broadcast room。In the anchor of live broadcast，FAW-Volkswagen Expert Team with more than 160 people，Service、Sales、Product、Craft、Quality and other experts，Realized a huge three -dimensional live broadcast support system and team。Current，FAW-Volkswagen 4-5 live broadcasts per week，Good effect，So far, I have accumulated a lot of experience in the live broadcast。

"First of all, the system is established，Naturally, there will be traffic，This is the so -called ‘private domain flow’，The market is formed with the expansion of the private domain flow，This is a medium and long -term、The process of continuous maintenance。Now our entire live broadcast system built a very leading level。 "Dong Xiuhui said。For various information in the live broadcast，FAW -Volkswagen will collect and classify，This is one of the direct ways to communicate with customers。

A series of measures by taking a series of aspects，FAW-Volkswagen Brands from January to May this year increased by 0.2 percentage points year-on-year，reach 6.4%。"This reflects the more obvious competitive advantage of the head brand。"Dong Xiuhui said。

Do not do things that are not rushing

Despite this，But the impact of the market this year is still changing，The epidemic still occasionally occurs in some areas，This makes the entire economic recovery facing pressure。Current，Many provinces and cities across the country have introduced some stimulus policies，However, although it is effective, it is not obvious。This is mainly because local car consumption stimulus policies are mainly local，with great regional and personalized，A basic starting point for local government -based consumption，The scope of policy effects is relatively small、strength is also limited。Although retaliated growth in the market in May，But the industry believes that the market performance needs to be observed in July to make further judgments。

Dong Xiuhui also thinks，The biggest risk of the Chinese auto market in the second half of the year is the uncertainty of demand。He reminds，Enterprises need to be more stable during the second half of the year，Can't advance。"For FAW-the public，First of all, consider the stability of the operation of the entire system，No risk，For example, we will strictly control the inventory、Pay high attention to dealers' cash flow。For us FAW-Volkswagen，is to keep the price stabilization，No fluctuations。"Dong Xiuhui said。

Dong Xiuhui emphasized，FAW-Volkswagen as the head brand of the Chinese auto market，The business strategy should first maintain the stability of the share，If there is a slightly rising，will bring fluctuations of the overall system。For example, inventory，Once there is a deviation in this market，If the inventory is too large, it is a fatal damage to the dealer。"If you want speed, you will not reach，Dealers have been fatal affected，We do not do this kind of thing。"Dong Xiuhui emphasized。

In addition seabet ioto the fuel vehicle market，FAW -Volkswagen has also launched a layout in the new energy vehicle market。At present, there are four new energy models sold by FAW-Volkswagen brand，Including two pure electricity，In addition, there are Magotan GTE、Tanyue GTE two plug -in hybrid cars。Dong Xiuhui said，At present, FAW-Volkswagen New Energy Vehicle Development is still layout with a more pragmatic mentality，Principle of market demand -oriented。

"The two GTE market response is particularly good，For the market performance of Magotan GTE and Tanyue GTE, the market performance is still full of expectations。"Dong Xiuhui said，The main driving force for the domestic new energy market is still policy，The new energy market in 2020 is expected to be a stable development trend，No big ups and downs will appear，The overall trend is to get out of the same structure as the car market structure。FAW-Volkswagen will focus on big users in strategy，​​Focus on some specific market segments to do some targeted promotion and promotion。

Dong Xiuhui also introduced to reporters the situation of FAW -Volkswagen's Morizer's travel。Affected by the epidemic this year，The entire field of travel has been greatly affected，Morizer travel is no exception。But because Mogetta travels only in two cities in Chengdu and Changchun，The impact is not so huge and recovered quickly。It is understood，Morizer's travel is basically back to the level before the epidemic。On the layout of this travel，Current，Morizer's travel is expanding scale，It may reach nearly 8,000 cars in the next month，4,000 units of Changchun and Chengdu。

In the second half of the year，FAW-Volkswagen Brand also has two new cars to list，Including CC (including CC PA and CC SHBR) and a new golf 8。"In the current complex market environment，Our new car can form a certain demonstration effect，Form more brand concerns。"Dong Xiuhui said。