How to flexibly adjust production according to market changes，to meet the needs of end users，It is an important issue for continuous exploration in the field of automobile production。

Earlier this year，A sudden new crown epidemic has brought a huge impact on the global automotive industry chain，Make many new cars of car companies' release and listing plan have been forced to cancel，As a head car company，FAW-VolkswagenChu Ching。but but，From the latest sales data，FAW-VolkswagenThe influence of the epidemic is very small，As of September this year，FAW-VolkswagenCumulative sales of the whole year reached 1.4709 million vehicles，Under the influence of many unfavorable factors, 0.6%of positive growth is still realized，and won the domestic passenger car market sales champion，And not accidental，This year FAW-VolkswagenIt will continue to lead the domestic auto market and continue to move forward steadily.

Can have such a performance，It is not easy to be in the current domestic car market that is so fierce in the current competition。So is there a secret in this? recently，We walked into FAW-VolkswagenChangchun's production base，Experts in the industry、Scholars together，Find the core force that supports the company's steady forward in a variable environment。

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In FAW-VolkswagenExecutive Deputy General Manager,VolkswagenBrand Executive Director Ma Zhenshan seems to，Creative changes and upgrades can be split and explained，First upgrade must be deeper thinking and change，Creative changes are the core of digital transformation as the core of development。

but but，Digital transformation is comprehensive、Multi -angle、The transformation and innovation process of the whole chain，Enterprises need to find key nodes that open all aspects，can we improve digital ability overall。Facing the variable market environment，FAW-VolkswagenRe -developed the overall work plan，Taking information security as the core and covering marketing、Production and operation、New Business、Fifteen key tasks in several major fields such as digital technology infrastructure，Promote the digital transformation of the company。

First, at the product level, use a new figureGolfas an example, in the eighth generationGolfabove, FAW-VolkswagenMQB for the first time EVO platform，Apply to Ethernet at the same time，The transmission rate of information has been increased from tens of m/s per second to 100 m/s，The impact of the direct transformation is to make the user's experience smoother，It also improves the entire intelligent configuration and technology configuration。Another change is the Internet of Vehicles，Including touch steering wheel、touchpad，HUB shot screens use visual system，These digital configurations are inGolfAll on the body.

In terms of production and operation, FAW-VolkswagenAutonomous development of production logistics system E-Lane，Relying on management refinement，Logistics digitalization，fundamentally improved the production and operation efficiency of enterprises。FAW-VolkswagenChengdu Factory，By using the E-Lane system，The logistics area is reduced by nearly 80%，Logistics costs reduced by 67%，Personnel reduced by more than 50%。Future，seabet appWith the upgrading of the system，These numbers will continue to expand，Efficiency will also improve greater improvement，Great help to the entire production and operation。

Facing the needs of users today, FAW-VolkswagenDigital transformation has also been opened in marketing。April this this this April，FAW-VolkswagenVolkswagenThe brand officially launched the official live broadcast center，Through the continuous exploration of online marketing，Try to reach the user deeply，Open an important "Air Channel" for the spread of the brand and product information。Current，Voltage of consumer thinking to drive user interaction experience upgrade，is becomingVolkswagenA bridge to communicate with users.

According to Ma Zhenshan, the epidemic at the beginning of the year promoted FAW-VolkswagenDigital marketing transformation, during the epidemic, FAW-VolkswagenLive broadcast every Thursday，The number of viewers per game can reach hundreds of thousands，2,000 people in the previous offline activities are large -scale，This not only achieves the effect of brand promotion。At the same time，FAW-VolkswagenNot only optimizing the user experience of the exhibition hall，I also retained a large number of users through the brand app。Finally at，In terms of talent training，FAW-VolkswagenSince the beginning of this year, your digital team formation work，During the period, a large number of digital talents were recruited，and professional digital training for outstanding talents inside。

Secret 2: User -oriented Quality Lean Seeking

Whether a car quality is guaranteed and provoked，is a key factor that needs to be considered when buying a car。As an important "trader" as a product control link，Quality Assurance Inspection Center (hereinafter referred to as "Quality Security Center") shoulder a huge mission。Here，Including materials、Smell、Tightening and other problems can be solved and feedback。Is FAW-VolkswagenMain solutors about product control issues.

Even in the most inconspicuous screw tightening link,VolkswagenThe Group has more than 400 related tightening standards, Come to deal withVolkswagenMore than 3000、Audi more than 4200 tightening point，More than 15 different types of bolts，Nide, etc.，In addition, an advanced EC tightening tool is used for assembly。The friction coefficient experimental desk in the laboratory、Simulation and tightening experimental machine provides technical support for tightening operations。

At the same time in FAW-VolkswagenThe Insurance Department Inspection Center also has two most advanced industrial CT equipment in the world，Total investment exceeds 15 million yuan，Factory with two industrial CTs，FAW-Volkswagenis the only domestic。Two industrial CTs are scanned after seabet mythe sample is scanned，Can show the position and size of the internal defects in all directions in a three -dimensional three -dimensional manner，Make any tiny defects not let go，This also makes FAW-Volkswagenproduct control has been greatly guaranteed.

Starting in 2008, FAW-VolkswagenEstablished a pre -batch center，Accompanied by the upgrade and transformation of the industry，Now，FAW-VolkswagenThe pre -batch center is given a new mission，The pre -batch center is now available from pretend to be available、Sample car trial production、Starting management of new product project、Special vehicle management and personalized vehicle production support product development and production。27 months before mass production to verify the manufacturing of the product for 14 months before mass production、Installation accessories，Optimized the product and process quality of the project stage from 14 months before mass production to 3 months after mass production。

According to reports, FAWVolkswagenThe process standards in the trial stage are fully carried out in accordance with batch requirements，If the body of the body is the most common welding point technology，Before the production of the vehicle is officially produced，FAW-VolkswagenIt will stretch the entire car about 5,500 solder points、Destructive examination、A series of tests of ultrasonic and equal gold，All welding joint tests will not be produced after passing the test。

In addition, thanks to FAW-VolkswagenA comprehensive R & D system, the product of the joint venture company comes fromVolkswagenGroup, when the product enters FAW-VolkswagenAfter being put into production，It will form a raw virtue car that meets the needs of Chinese users，For exampleGolf、Magotan、Tan Yue, etc., the product is centered on user needs, which is FAW-VolkswagenUnchanged principles，Facing the current market diversified user needs，FAW-VolkswagenMeet them one by one through digital production technology.

Consumers in China prefer the quietness of driving，Therefore, the NVH of the vehicle is particularly important。For this，FAW-VolkswagenInvestment over 300 million yuan，Establishing an acoustic center with an area of ​​about 18,000 square meters，Covering the whole vehicle、Dynamic assembly、chassis and drive system、Body、sound insulation noise reduction materials and other development areas，A total of 11 laboratorys in a total of various vibration noise。

To solve the vomiting of Chinese consumers in the new car，FAW-VolkswagenA smell laboratory was also established，It has a total of about 270 units for odor and VOC management control equipment，In addition, FAW-VolkswagenSmell management standards are stricter than the security standards of the country and countries，seabet appConduct space time 16 hours，Not only does it have a smell evaluation at room temperature，There are also high -temperature odor evaluations，FAW-VolkswagenRequires to ensure that there is no odor in the car under various conditions，It shows that it is considered weekly，Details with heart，FAW-VolkswagenSmell laboratory has become the only overall test cabin to obtain CNAS certification.。

At present, FAW-VolkswagenIt has covered the styling test workshop in the Changchun base、Style and Virtual Reality Center、Vehicle Safety Center、Acoustics Center、Parts Trial Center and multiple functional laboratory and other important technical departments，is FAW-VolkswagenIn the future development, innovation and upgrading provides important technical guarantee and resource conditions。

Write at the end

Dested，Comprehensive system strength，System efficiency of the stimulus excited，High sense of responsibility and mission，Always as FAW-VolkswagenA set of key methodology for the movement. at the moment, The automotive industry is in a critical period from the era of traditional era to the era of electric intelligence，Auto consumption and marketing is also changing violently。Under the new wave，Actively embrace changes，Establish user thinking，Empowerment data，Only to create new possibilities for your own upgrade。