current，The understanding that “he who wins the young people wins the world” is increasingly recognized。Many brands appear to be extremely simple and crude in their youth communication methods - just one trick，Stacking elements that young people like，Follow what he likes。However，Brand rejuvenation ≠Brand rejuvenation。

Rejuvenation is not the brand’s wishful thinking，Not deliberately catering，It is a conspiracy between brands and young people。

Building a brand that resonates with young people’s emotions，Products and spreading ideas alone are far from enough。Brand rejuvenation is not a tactical creativity，But a strategic transformation。You need a clear understanding，Young people are not your cash cow，Is your like-minded partner。

Instead of catering to me, it’s better to understand me better

Flat from brand LOGO，National Youth Endorsement，Rap and hip-hop take turns，Go to the official Weibo and become a jokester，Live broadcast throwing gifts like water，Cross-border joint name，Even open Bilibili and search for the keyword “brand rejuvenation”，Even after turning two pages, the car video dominates the screen。I have to say that car companies are always at the forefront of marketing。

However, a seemingly philosophical yet simple and clear question lies before us，Does this really understand young people?？

Post 85、The generation born in the 1990s is called the “Internet Generation”，They are straightforward, persistent and willing to express themselves，More open and pursuing a quality life。As the saying goes, "car style is both personality"，Cars are more than just a means of transportation for them，It is a powerful tool to show your unique taste and personality。

When FAW-Volkswagen pushed Tanyue X to them，The first thing that catches the eye is the rather eye-catching front face。At first glance, it looks like Tanyue R-Line，But the front grille and headlights of the new car adopt an integrated layout，A delicate chrome trim strip runs through it，Looks more refined。

Of course，Some people say this is the most imposing front face of FAW-Volkswagen，Plus an eager figure，The design tension of FAW-Volkswagen is fully reflected in Tanyue X。To borrow the Seabetfamous saying of a certain "big brother" who lives in movies and TV series: "Young people, don't be impulsive，If you are not impulsive, can you still call yourself a young person？”Tanyue X’s domineering face shows that young people dare to challenge the unknown，The drive to move forward。

Of course，In this era of "appearance is justice"，Young people also long for that 12469_12474。Tanyue，The gorgeous back curve drawn by the descent，Outlines more than just beauty，It even caught people’s hearts。Slender body lines and powerful body ridges，Create more than just a beautiful figure，More achievements 0.342’s best drag coefficient in its class。

And the whole car is brought by the 100% R-Line design，It is a highly recognizable visual recognition and strong sports atmosphere。The exclusive taillight design adopts the “X” design element in the shape，No matter day or night，The row of shining X tail lights，Always become the focus of admiration from the cars behind you。

Break through the traditional formula，Perfectly combine elegance and dynamic posture，This is also the fundamental reason why everyone thinks Tanyue X is the “most beautiful Volkswagen SUV”。

However，If you think superficially，Today’s young people are just “restless elements attracted by vision”，That means you still don’t understand young people。They are not the "little bourgeois" in your eyes，They are dreamers and doers。

They are passionate about sports，More emphasis on driving pleasure，Safety will also be taken into consideration、Durable。This time Tanyue。Even the dazzling aerodynamic twin tails，It’s not just a little visual playfulness，Their real function is to enhance the sporty atmosphere of the body，Further optimize the driving status of the vehicle body during driving。Riding away under the envious eyes of everyone，You are still calm in the car。

Of course，Calmness is just temporary indifference。Every young person is a dreamer。Dreamers who love to dream must love to fly。They desire to control life freely，Desire to travel freely and freely。Just ask，Is there any young person who has not imagined in his heart the fulfilling feeling of stepping on the accelerator to the bottom。

The third generation EA8882 equipped with Tanyue X.0TSI high and low power version turbocharged engine，Matches seabet loginDSG 7-speed dual-clutch gearbox。TSI DSG’s “golden powertrain” ensures Tanyue X has excellent fuel economy and efficient power performance，Provides ample motivation for dreamers。

Of course，If the budget is in place，You can own a high-power version of the four-wheel drive Tanyue X for just over 260,000 yuan。The fifth-generation 4Motion intelligent four-wheel drive system with electronically controlled multi-plate clutch center differential，Although I can’t let go and get rid of the car，But can easily pass the cross axis、Extreme road conditions such as bomb craters，Help you easily navigate the road ahead。

It can hold the fireworks of the world, but it can also carry you to poetry and distant places

People love to imagine what the "new middle class" will be like。The wealth of materials gives them a strong sense of security deep in their hearts，At the same time，Good education also allows them to maintain a strong enterprising spirit in work。Experience nature up close after work，The generous income allows them to start their journey to foreign lands without hesitation。

They generally pursue quality、Life with more attitude。Even with the added responsibility of carrying the family，You can still control your career with your left hand，Hold your life with your right hand。A dream that can carry a family，Also fits a busy suitcase。

So，When the screen goddess Jiang Shuying in a long skirt drives the Tanyue X freely and freely across the mountains and seas，That calm smile reveals infinite confidence in life。No matter the elevator，Every viewer in front of the advertising screen，Everyone seems to have seen himself，Or maybe they saw the life they longed for。

Back to the "X" of Tanyue X，What exactly does X stand for？It represents the unknown、Explore，Also symbolizes breakthrough、Beyond。

Admittedly，Although there are countless uncertainties in life，Also full of unknown challenges。But is the definition of youth really just a division of age？No，It’s the fiery heart in my heart。It’s the persistence、Determined to move forward and never be satisfied，The belief that you will always surpass your past self。This is Tanyue X，It is also the most perfect interpretation of youth by FAW-Volkswagen。Be brave enough to take control of your own life choices，Live up to my love，According to whim，Live your own fireworks。

Although he hasn’t spoken yet，But it is deeply rooted in my heart，Yizhong-The public has taken another step closer to the spiritual communication among young people in the new era。Also a smart move。

Conclusion

From Tan Ge "Dare to Dream·Dare to Conquer"，Go to Tanyue to "mark your era"，Come to Tanying to “explore the true self，Like a shadow”，Now Tan Yue X’s “Live up to my love”，Just do it as you please”。FAW-Volkswagen is constantly trying to innovate in the exploration of brand rejuvenation，And launch a car with both form and spirit。We can see it from Tanyue X，A long-established car company that understands Chinese people better，Also keeping pace with the times，Try to read the hearts of young people。No need to deliberately follow the current hot topics among young people，Capture deeper insights，And implement it into products，Get resonance among young people，This is a good way to rejuvenate the brand。