Auto consumption structure is quietly changing。Whether the taste of young consumer groups is high，It is still a continuous decline in the proportion of the family purchase of the family for the first time，Various factors have led to the continuous shrinking of the low -end passenger car product market。Although people re -talk about "consumption downgrade"，But in car consumption，Products in various segments are constantly "high -end" the general trend will not change。

Take the SUV market as an example，The domestic SUV track in the past few years can be described as barbaric growth。New products in full swing、The price war on the very arrogance、Online marketing that has become popular overnight ... under the impetuous environment，People are still looking forward to seeing reliable and determined things from it。

For example, FAW-Volkswagen。As a joint venture brand "Big Brother"，Enter the Chinese market from 27 years ago，It has accumulated deep car -making experience。In recent years，Looking forward to the sound of FAW-Volkswagen's launch of SUV products often appears，But this rigorous German brand always follows its own rhythm。Market research、Product research seabet myand development、Putting of the factory，Want to come up with ingenuity，Each item can't be anxious。

No water flowers，Create a big wave。July 30，FAW-Volkswagen Brand's first SUV-compact SUV T-ROC Exploring the Ge Cymbicoli。As of the end of August，Official data show，The first month of the listing of Tan Ge is 3063 vehicles。Data from this magnitude，For manufacturers with compact SUV product marketing experience, it is remarkable，Not to mention FAW-Volkswagen。

T-ROC's own product force is important，Deep reasons，It is the boom of FAW-Volkswagen's brand power behind。January to August this year，FAW-Volkswagen Brand sales cumulative sales of 869,000 vehicles、increased by 3.5%year -on -year，The growth rate of the domestic passenger car market in the same period is 2.5%。Conversely，Only deep foundations，Only before launching a new car，No need to care about time、Or is left and right by the market wind direction。

Yanhao and reliable are not conflicting

SUV masterpieces tailored for young people，Super high value、Customized、Safe and reliability is the brightest label of T-ROC to explore songs。

One of the sources of the "contrast" style of the fashion industry，can be traced back to the American painter Mark born in 1903 rothko，He likes to use a large area of ​​color blocks to create abstract art。He said, "When the color is used to a certain point，It will produce a mood that is much stronger than pixel painting "。

Tan Ge has 9 body colors、3 roof color、3 colored decorative strips color、3 colored seat seat wings、2 color wheels，All can be customized。When most products of the same level are still conservative monochrome design，T-ROC scratching songs priced at 13.988-209,800 yuan played on the contrast。Color decorative seabet iostrip of piano paint material in the scratch car、Color seat，Breaking the dullness in an instant visually，Double -color roof、Double -color wheels form a strong response relationship，This is also in the design language of the entire mass systemFirstTimes.

Behind the cool is strong technical strength。T-ROC Explanation Song was born in FAW-Volkswagen South China Base Phase II，and Q2L same factory，Advanced equipment in South China base、The strict warranty system is the cradle of breeding songs。The "contrasting color" process comes from the advanced technology of the painting workshop -139 automatic spraying robots make the core process automation rate of the painting workshop close to 100%，It can be quickly switched to different colors within 15 seconds，Bringing the "stunning" brought to the song，It also fits the young consumer group's publicity、Consumption demand pursuing quality

T-ROC Exploring Song ingenuity in space performance 心，Neither to be smart，also surpass the same level in the spaciousness。Tan Ge's length 4318mm，Car width 1819mm，Car height 1582mm，The wheelbase is 2688mm/2680mm。Lead the wheelbase of the same level and a more compact front and rear suspension，Make the effective use space left to the driver to the driver to the maximum (also known as the "maximum net worth space")。

Tan Ge is still a solid and sexy "small steel cannon"。88%high -strength steel lightweight body，Other SUV models far exceeding the detailed market。Among them, the key structure site，such as B pillars、The doors, etc. use ultra -high and light heat -formed steel，Cooperating with the leading laser welding technology and door -to -door stamping molding process，Provide a solid and reliable safety space for the driver。In addition，SeabetLarge -scale chassis protection adopted by Tan Ge，Compared to the traditional baseplane can satisfy higher impactability、Durability requirements，Provide more comprehensive body protection。