Without a doubt，The arrival of Tan Yue in the increasingly competitive Chinese SUV market，Especially when the market environment is not clear enough，Looks timely and sharp。

Finally，After 27 years of establishment，FAW-Volkswagen launched its first SUV on July 30 this year T-ROCtange，Changing my past history of not having an SUV。

Only two months later，Just in time for the golden autumn，FAW-Volkswagen announced the Chinese name of its first high-end mid-sized SUV model TAYRON - Tan Yue at the foot of the vigorous Jinshanling Great Wall。From the perspective of FAW-Volkswagen，“Exploration” symbolizes the spirit of seeking,“Yue” represents ambition and pride，"Tan Yue" means "exploring and seeking truth，Look at the river and the mountains”，Declare FAW-Volkswagen’s determination to challenge and conquer the high-end mid-size SUV market

Few people may think of it，FAW-Volkswagen’s layout in the SUV market will be so rapid and bold。Tan Yue, who does not have too much foreshadowing or exaggeration, is not only responsible for FAW-Volkswagen's "brand improvement" mission，will also lead FAW-Volkswagen’s other upcoming SUV products，Formation of SUV family product matrix，Opening the “SUV Era” of FAW-Volkswagen。

Core and footing

“Tanyue will be the core and foothold of FAW-Volkswagen.”

Cannot deny，FAW-Volkswagen’s pace of entering the “SUV era” and its market timing are a little late，But in the opinion of Yang Mutian, executive deputy general manager of FAW-Volkswagen Sales Co., Ltd.，The launch of the two SUVs Tange and Tanyue coincided with the decline of the Chinese auto market，He still firmly believes that Tanyue will become the leader in its market segment。

The confidence of Yang Mutian and FAW-Volkswagen is not unreasonable.

As a new generation product of FAW-Volkswagen in the mid-to-high-end SUV market，Tanyue is derived from Volkswagen’s latest MQB A2 platform，Also carrying the golden structure principle、"front?Shangzhi" design concept、Several highlights such as the ultimate Z control experience and forward-looking leading technology represented by L2 intelligent driving assistance，Outstanding strength。Also，As a pioneer model for the “new middle class”，Tan Yue is modeling、Power、Space、Configuration and other aspects have also been carefully crafted。

Styling design，Tanyue Seabetfollows Volkswagen’s latest design language，Targeted adjustments based on the preferences of Chinese consumers，Given him the courage to break the rules and the strength to lead the trend。For example, the eight ridges of the front hood form a convergence；Honeycomb chain grille design enhances the modern feel；The rhythmic waistline on the side is sharp and smart，Connecting the full wheels and strong shoulders，Highlight its athletic forward posture，Brings groundbreaking dynamic beauty，Established the overall design direction of future Volkswagen SUV models

In terms of power, Tanyue uses Volkswagen’s “TSI DSG” golden power combination, equipped with EA888 2.0T turbocharged engine，Matches DQ500 seven-speed wet dual-clutch transmission，Both power and fuel economy exceed the same level；In space，The length, width and height of Tanyue are 4589/1860/1660mm respectively，Wheelbase is 2731mm，With short overhang and long axis、Innovative designs such as front and rear adjustable seats，Maximized interior space，Comprehensively meet the real needs of consumers。

Since it is positioned as a high-end mid-size SUV，The target group is the “new middle class”，Tanyue also fully respects the user’s driving experience in interior design。For example, the horizontally extended cockpit and the floating design of the center console are designed with the driver in mind，Use of up to 24 surrounding ambient lights and large-area soft packages，All create a warm and comfortable interior environment for drivers and passengers。

It’s worth noting，With the development of Internet of Vehicles technology and car sharing trends，FAW-Volkswagen has also begun to accelerate its layout in the field of intelligent driving。

It is reported，Tanyue is the only model among joint venture mass-produced SUVs in its class that achieves L2 level intelligent driving assistance。The TJM traffic jam assist system it is equipped with，Integrated ACC3.0Adaptive cruise system and Lane Assist lane keeping function，Enable vehicles to navigate heavy traffic，Realize automatic car following and lane keeping at low speed。

This function is used to deal with the current extremely congested and complex road environment，Not only helpful for relieving driving fatigue，The safety level of the vehicle will also be further improved。

Obviously，Under design、Performance、Space、Leading in technology and other aspects has given Tanyue seabet appan insurmountable advantage over SUV models of the same class。At the same time，As expected，After being listed, Tanyue will undoubtedly form a "German duo" pattern with T Guan L, which was listed before it。

To this，FAW-Volkswagen admits，As a brother company，North and South Volkswagen can learn from each other on many models，Tan Yue and T Guan L have the same roots and the same platform，It is a true brother model，But there are many differences between the two。For example, in design style，Tan Yue is relatively young、More power、Modern feel，Can fully reflect the personality and passion of the car owner。

At the same time，FAW-Volkswagen believes that Tanyue has a richer variety of vehicle models than its competitors，“Each model has its own specific consumer group。We are quite confident about the Tanyue car，It will definitely beat the competition in the market segment，Especially Japanese and American competitors。”

The sword is unsheathed, fighting against the wind

In the past few years，FAW-Volkswagen has been digging deep into the existing market，To consolidate its leading position。However，Affected by the current macroeconomic，The overall auto market has been weak this year，Although it has outperformed the auto market with its excellent product strength and marketing capabilities，However, as market competition intensifies，FAW-Volkswagen, which has always been the first camp in the auto market, is also facing tremendous pressure。

Follow the trend and change direction for the better，Facing the overall unfavorable situation in the auto market，FAW-Volkswagen has begun to launch a comprehensive layout of the SUV market based on its profound insights into the market，Launch of high-end mid-size SUV matrix。

Includes two models, Tange and Tanyue，FAW-Volkswagen will launch five SUV products in three years，Achieve small size、Compact、Full coverage of medium to medium-large market segments。Including TAYRON Tanyue R-Line model, PHEV SUV models and COUPE SUV model。SUV models will become a "sharp sword" for FAW-Volkswagen, which is currently on the fast track of development, to conquer the market in the future。

After all products are launched，FAW-Volkswagen can also complete 80% coverage of the mainstream passenger car market。Among them, the Tanyue model is still the backbone and core of the FAW-Volkswagen SUV model matrix。

Without a doubt，The arrival of Tan Yue in the increasingly competitive Chinese SUV market，Especially when the market environment is not clear enough，Looks timely and sharp。

It’s worth noting，According to FAW-Volkswagen，After the official launch on October 22nd，The price of Tanyue is expected to be lower than that of TguanL，"What we do now on pricing，It is to find the reasonable difference interval between T and L。Pricing too high or too low will affect consumers’ choice。”

As for Tanyue’s sales performance，FAW-Volkswagen is full of expectations: “Tanyue’s sales expectations must be higher than Tange’s，Expectations for the overall market，We will pay close attention to the trend of the auto market this year，And make an accurate judgment on next year’s auto market。But no matter how big the Tanyue market segment is，We firmly believe that Tanyue will become the leader in the market segment。”

Coming with momentum，Ambition fully displayed。How is the performance of FAW-Volkswagen Tanyue, which is highly anticipated by the public?，Let’s wait and see。