Today's domestic car market，Inner volume is everywhere，Volume Design、Volume Technology、Volume Technology、Volume price、Volume Marketing。This internal tide forced this car company to launch a more competitive new model。

The latest representative model is the Tianyi Beyond! Launched by Dongfeng Citroen

The product is full, Tianyi Beyond is worth looking forward to

The biggest label of Tianyi is comfort，and the latest Tianyi Beyond pushed the French understanding of the comfort to a new height。As the general manager of Dongfeng Citroen Marketing, Zeng Diyi said: comfort，It is the sign of Dongfeng Citroen products。Tianyi Beyond inherited Citroen's leading comfort，Bold innovation、Beyond。and reflected through the chassis and suspension design and interior materials。

Tianyi Beyond is full of driving quality。Master Citroen Master Chassicon Tune、PHC adaptive hydraulic stabilization technology，Including the five -link independent suspension of the PHEV version，This makes the new car have very high driving comfort。

On the other hand，Tianyi Beyond's interior also keeps pace with the times，Touch is more comfortable。The cost of using a large area is higher than the leather、Alcantara more comfortable? Warm and comfortable seats。

More importantly，Tianyi Beyond has achieved great advancement in terms of intelligence。Tianyi Beyond full car is full of intelligent configuration，Whether it is a high -definition vehicle big screen、AI Assistant、AR navigation、The hottest configuration seabet loginof the current currently the most popular configuration，All one will not fall。

There is also an interesting thing to prove the intelligentization of this set of car system。Dongfeng Citroen General Manager Mao Innovation said a strong mouthful of Hunan accent call，However, this set of car can still accurately identify his voice instructions，For example, opening the window、Open air conditioner, etc.。This also illustrates from the side that the intelligent performance of this set of car aircraft is still the best in similar joint ventures、

A new wave of offensive after reversing

Before chatting with Beyond，We must first talk about its twin cars -Versailles C5 x. Versailles C5 X before launching，Dongfeng Citroen's market pattern is not dangerous，Dongfeng Citroen brand has actually reached the moment of life and death。

Born to death，The entire automotive market has witnessed a trick from Dongfeng Citroen's sacrifice。Through very innovative marketing methods，Versailles C5 X successfully realized the reputation of word of mouth，It also helped the Dongfeng Citroen brand to achieve the rare "V -shaped reverse" in the entire Chinese automotive market。

In fact, Dongfeng Citroen was the Versailles C5 A series of marketing actions performed by X is indeed a very testing team's courage，After all, the possibility of failure is also available。

No doubt, Versailles C5 X successful，Dongfeng Citroen pondered the marketing idea of ​​"precise segment" through this model。This set of ideas also gave birth to Tianyi Beyond。

Tianyi Beyond is a model that emphasizes "comfortable and comfortable"，And the most obvious style of this style is reflected in the name。Whether it is the name of the Beyond model，Still no hesitation、Three subdivided models including the sea wide sky and glorious years，The names are obviously attached to the Beyond band single，Go to the classic and go。

Facts，Beyond's songs are called classic，seabet loginIt is that they can always affect the times to affect every round of young people。If we move our eyes from the automotive industry，Go to see the recent red all over the country, you will find it，The audience's portrait of these symbols is very obvious: young people and middle -aged people who miss young times。

Just as Mao innovation of Dongfeng Citroen General Manager Mao innovation of the word Beyond: beyond beyond，originated from the Citroen brand gene "Audacious and Going Beyond What ’s Common "。Represents Dongfeng Citroen's continuous pursuit of breaking through self。Tianyi Beyond product strength innovation，Bring a comfortable experience beyond the past。I hope that customers will live in the sky with the accompaniment of Tianyi Beyond，The spirit is more glorious。

Summary:

Actually, as mentioned in the beginning of the article，Now the car market is getting more and more "inner roll"。But Zu Hongyu, deputy general manager of the marketing of Dongfeng Citroen, the unique interpretation of the "roll in the industry": for the phenomenon of the industry in the industry，The core of Dongfeng Citroen is to adhere to "customer -centric"，aiming customers，Fast，It is also necessary to be able to contribute different values ​​to customers，Connect more customers who resonate with Dongfeng Citroen values，instead of "inner volume"。

and the general manager of Dongfeng Citroen Mao innovation believes: there is no industry volume。Dongfeng Citroen really wants customers to think，Be the customer's love，Really do things around the customer's starting point。So the entire team must have no inner volume up and down。Future，Dongfeng Citroen will continue to create with users。Mao Innovation believes that the reason is，We will strengthen "customer -centric"，Promote comfortable lifestyle and experience，and actively identify the specific scene of customers' customers，Create more value for customers。"Creation" is a concept，What is important seabet myis how to create sharing with customers。

We always hummed Beyond's songs for ourselves，I guess Dongfeng Citroen also refuels for myself。If Versailles C5 X's hard work opened the new situation，So Tianyi Beyond will lead Dongfeng Citroen to launch a new wave of offensive。