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Release time: 2022.11.28

Personalized modification of Versailles: Create a new lifestyle

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Now,Young people have unique insights on trend and fashion。Following interest、Following Love,Is the "tide" belonging to young people。and Dongfeng Citroen Versailles C5 X,undoubtedly provides an additional choice for the majority of young consumers to create a new lifestyle。

In Dongfeng Citroen Versailles C5 X on the first anniversary of the listing,A "Life Big Blast Change,q Minle Versailles "Anniversary Celebration Activity,Not only does it open the interest that belongs to the young consumer group,also opened a grand seabet loginadventure of the fiery collision of youthful enthusiasm and modified elements。

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As a multi -purpose model for mainstream consumer groups,Versailles C5 with comprehensive comprehensive strength X is in a younger style,Create a new life experience that is more in line with the needs of young consumer groups,Match a diverse solution to the lifestyle。

Versailles C5 X became the "annual sales king of the French car"

After more than 20 years of market high -speed development,At present, the domestic auto market has entered the consumer -oriented buyer market from the product -oriented seller market,The competitiveness of the auto market continues to deepen。With the market environment,,Overlay electrification transformation、Digital technology introduction and other factors,To a large extent, higher requirements are made to car companies。

In this background,How to use technological innovation and business model innovation,Meeting growing consumer demand,It is a problem placed in front of all auto companies。and Versailles C5 X,It is the answer given by Dongfeng Citroen to answer the above questions。

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Since April 2021, Versailles C5 X since its appearance,This model has always attracted much attention from the consumer market,On September 23, the listing of the same year became the "annual sales king of the French car" for only three months "。With the help of Versailles C5 X's excellent market performance,S Long Motors sold 14037 vehicles in September in September,increased by 73%year -on -year,Refresh the monthly sales high in 2022。

Such market performance,For a new model,Versailles C5 X's performance can be described as attractive。Get this result,originated from the vehicle from modeling design to power performance,showing young vitality everywhere,Inherit between the aesthetics and use needs of the current mainstream consumer groups。

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and Dongfeng Citroen Versailles C5 X's first anniversary celebration of the "Life Blasting and Changes in Qinol" listing,"Versailles Sky Tour" Tide Coffee owner makes love cars more handy through bold modification,Make life more comfortable and pleasant,Explore more fun。

In addition,Dongfeng Citroen also launched the "Personal Customization Q Min Versailles" X-Dreamcar tide change season,Use the "Millions of Tide Gift Pack" as Versailles C5 X Customer Circle Modification Dream,Encourage people to boldly innovate and modify,The attitude of life that shows its own personality。

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Always,Dongfeng Citroen not only provides consumers with a car,Advance a comfortable life。This time Versailles C5 The first anniversary celebration of the listing is also grateful to the majority of customers,Create "trend life with customers、Personal modification、Two Welfare and Warm Serving Services "realizes two -way interaction,Let the brand "customer -centric" concept deeply rooted in people's hearts。

Leading Versailles' lifestyle

Current,SeabetWith the rapid increase in the proportion of car purchases of young consumer groups,and intelligent networking technology empowerment,The relationship between car and lifestyle has always been discussed by the consumer market。Facing the needs of the consumer market,Car companies can only meet consumer needs in time,can we be in a leading position in the fierce auto market competition。

The representative of the advanced technology and historical heritage of the French car,Dongfeng Citroen always pays attention to customer needs in the development of the first place。To improve the core competitiveness of the product,Dongfeng Citroen has built a complete R & D system since its establishment,On the basis of absorbing advanced technology at home and abroad,To continuously meet the needs of consumers' increasingly improved use needs。

Because of this,No matter how the domestic auto market is changing,Dongfeng Citroen always has its own position in the domestic automobile market。

Versailles C5 in Dongfeng Citroen flagship model X on the first anniversary of the listing, through the "Life Blast Racing q Minle Versailles "Personal modification activity,A practical response made on the personal needs of consumers,To satisfy the personalized preferences of different consumers,Provide an exclusive personalized service for each car owner。

Facts,SeabetWith the rapid increase in the proportion of car purchases of young consumer groups,The demand for car modification of the consumer market is also increasing。In the eyes of young consumers,Automobile is not just a traditional transportation of travel,but it is a kind of freedom、The carrier of Zhang Yang's personality。So,Modification gradually becomes a car culture,It has been given a new connotation。

Unfortunately,Most car companies will focus on production and sales products,while ignoring the universal modified fashion trend in reality,Makes consumers unable to experience the happiness brought by the modification。Obviously,Dongfeng Citron, which is always insight into the demand for consumer market demand at all times,Do not stand on the opposite side of consumer needs。

According to the characteristics of vehicle product,Proposed product concept of "refusing to follow the trend",Form differentiated product positioning,Since the hair S of the vehicle,Versailles C5 X opened a topic label created by multiple customers for the Dongfeng Citroen,Successfully brought out the more expectations of brand value of the consumer market。

Well -known,The difficulty of modification is that not only must not only be based on the personal needs of the owner,There must be professional guidance。In order to allow more people to experience professional modification,Dongfeng Citroen invited the famous Cannes "Dragon Robe" designer、The first Chinese designer Lawrence Xu, the first Chinese designer who boarded Paris High -Dating Fashion Week,As the leader of the design of the tide,His concept seabet ioof "high ding",Piece of Versailles C5 X trunk into a mobile wardrobe,Inspired by French iris flower,For Versailles C5 X Design "Gao Dinghua Clothes".

So,When Chinese elements and trends collide,What will happen? An overall change with the theme of "Dragon Cavaliers" to change low -party Versailles C5 X,Chinese wind dragon scales、Dragon pattern and other elements are combined with Dongfeng Citroen brand elements,At the same time of strengthening the style of the vehicle track,further highlights the Versailles C5 X's tide car.

Continue to give back to the consumer market with a warm heart policy

The trend of consumption upgrade is becoming increasingly obvious,Automotive enterprise after -sales service policy has become an important reference standard for consumers to buy cars。At the same time,This is also a car brand、An important factor in the reputation of the model,Gradually received wide attention from the consumer market。

Always put consumer needs in the first Dongfeng Citroen brand,In Versailles C5 When the first anniversary of the listing, launch the "Tannian Gift q people's Versailles "Anniversary Celebration,Standards the insured price with "all kinds of commitment",Protect the legitimate interests of consumers,Make consumers buy a car and peace of mind,Also open the liquidation of "growing up" points,allows consumers to buy products freely in the official app; "ordinary service" brings anniversary celebrations to store gifts,Five Heart Guardian 2.0 and other car purchase/car warm -up benefits; "Fan -style experience" calls on you to participate in Versailles C5 X Modification Competition to win over -point cash rewards.

We all know,As a consumer,Whether the vehicle purchased by myself keeps value,Directly related to your vital rights。To dispel consumer purchase concerns,Versailles C5 X since listing,Launch the insurance commitment commitment。Specifically,Versailles C5 X promised 1 year insurance price insured (the new car price reduction compensation commitment within 1 year)、3 -year preservation (85%1 year、2 years 75%、3 years 65%)、5 years Worry -free (5 years or 150,000 kilometers of vehicle warranty)。For such a commitment,originated from Dongfeng Citroen's self -confidence in products。

In addition,In order to allow more customers to find the beautiful things in ordinary life,Explore more "not defined" lifestyle,Dongfeng Citroen launched "For Love Experience q Minle "48 -hour free trial activity。It is understood,Different from the regular test drive mode,This event covers the crowd wide、Participate the threshold low。At present, customers from all over the country can pass the official applets of "Dongfeng Citroen because you are different"、Dongfeng Citroen APP and local authorized dealers outlets,Free application for at least 48 hours of Versailles C5 x Deep test drive experience。I have to say,Can have such guts and courage,SeabetOnly Dongfeng Citroen has done it。

At the same time,Dongfeng Citroen also searches for the most "X" Versailles C5 X owner,Customers can pass the official platform of Dongfeng Citroen,Topics#Versailles Annual Celebration、#The most "X" Versailles owner、#My time for Versailles,Participate in Versailles C5 x The first anniversary of the listing of the car owner story collection。From persistence to promise to intimate service,Dongfeng Citroen spoils customers into the most Versailles owner。

Today, with the Versailles C5 X has entered the home of ordinary people,It is also well known by more consumers。For Chinese Internet hot words Versailles,Dongfeng Citroen proves that a comprehensive model can also be used in Versailles。

Summary

At present, Versailles C5 standing at the new starting point x is unlocking unlimited possibilities for young consumer groups with unique youth and trends,Create a high -quality era security、Comfort、Convenient car life。

As a model sought after by young consumer groups, Versailles C5 X carried many people's expectations. In the future, Versailles C5 X will also adhere to the trend、The spirit of Versailles explored,Interesting circle of interest in the younger generation,Meet the diverse needs of consumers,Infinite possibilities of creating trendy culture,Let Versailles C5 X Interpretation is the expression of the pursuit of comfortable life, "Illectual Self -Overlooking Trends. "


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