April warm sun highlight，The consumption boom in the post -epidemic period also follows，The Chinese car market ushered in the dawn of recovery。According to the data prediction of the Federation of Federation，April car retail fell 6%year -on -year，42%of the year -on -year heating from March is obvious。At the same time，The long -tail effect of the epidemic arouses more consumers' concerns about travel safety，The demand for rigid car purchase is gradually released，Plus the effectiveness of policies in various places，The competitive situation in the automotive industry also warms simultaneously。

Market share，Dongfeng Nissan in the first quarter of joint venture non -luxury brands cumulative market share reached 12.3%，1.7 percentage points increased by 1.7 percentage，Among them, 77 cities joint venture non -luxury brands ranked first。

Situment Struggle，Young consumption power continues to provoke market nerves，Dongfeng Nissan car camp is the limelight。14th generation Xuanyi leading Xuanyi group，Strong Leading Family Cine Market，In April, the terminal sales were 38903 vehicles，increased by 16.3%year -on -year，Creating the highest sales volume in the history of Xuanyi model，"Yi" with thousands of families witness happiness。Equipped with the seventh generation of Tianya, equipped，April terminal sales 9679 vehicles，increased by 109.1%year -on -year，Not all turbo is called ultra -changing engine，Not all Pilot is called super driving。畅享自如驾趣的骐达4月终端销售7464辆，increased by 10.9%year -on -year，Blue Bird, which represents the new forces of intelligent trend, sold 3266 vehicles in April，Leading Light Course Market。

SUV camps are more brave and brave，In April, the cumulative terminal sales reached 32926 vehicles。The four -wheel drive real color 2020 Qi Jun trusts millions of car owners，April terminal sales 15033 vehicles。Inheritance of pure European Driving Control Gene，New Qashqai April terminal sales 12,300 vehicles，increased by 15.3%year -on -year，Help more consumers to open a delicate life; the first SUV of young people's SUVs performed "with energy"，April sales 3172 vehicles。Economic life at low fuel consumption economy every day，Dynamics is full of passion and passion every moment of Qashqai，Each "guest" shines。

Looking at it with a long -term eyes，The economic downturn still exists，The most reasonable way to resist the cold winter of the car market is the brand up。Dongfeng Nissan knows this way，Always committed to bringing more direct product experience to consumers、Technical experience and more valuable people · Car · Life。

May 1，seabet ioNissan Zhixing Experience Center (Changzhou) officially opened。Relying on the world's leading "Nissan Intelligence" technology and advanced technology experience device，Changzhou Nissan Zhixing Experience Center to know、Available、Digical immersive experience，Create technology for consumers、Intelligent、Interactive social places，Draw a beautiful future travel life scene，All aspects of the advanced concept and unique charm of Nissan Intelligent Xing Technology。In addition to you can experience it up close、Perceive Nissan Zhixing Technology，Changzhou Nissan Zhixing Experience Center also provides consumers with children's programming education、Reading Salon、New product release and other services，More intelligent for consumers、More comfortable、More convenient and beautiful future lifestyle creation conditions。

During the epidemic period，Online marketing is in full swing，But the experience and interaction with the offline show exhibition，All the advantages that cannot be replaced by traditional auto shows。At the "China Auto Market First Exhibition" in 2020 -at the Changsha Auto Show，Dongfeng Nissan uses a high -profile appearance with a very technological stage design and a new intelligent test ride experience。Although the exhibition requirements are stricter than ever，but still unable to stop consumers' enthusiasm，Interactiveness of the experience of intelligent driving and actual communication，attracts many consumers to stop at Dongfeng Nissan booth。

In addition，April 30，Dongfeng Nissan Tianyun Jianjia Fashion launched "The Sound of the Teana" micro -film is officially launched，Zhu Yawen's love interpretation of the heart、The realm of life in the sea wide sky，Wandering the streets of the city，Discover the most beautiful sound of life。

The brand's upward gas is often derived from product strength，Dongfeng Nissan dares to be the first，From May 1st to May 31st，The first to launch the 2020 Tianyan 30 -day dynamic dissatisfaction policy，Interpretation of outstanding product power is not all Turbo called "Supermodel"! During this period, the 2020 Tiantan 2.0T model is purchased and signed the sub -retirement agreement，You can enjoy this service，Sincerely invite more consumers to enjoy the life of natural faces!

Affected by the epidemic，Since this year，Online marketing like Xinghuo Liaoyuan。Dongfeng Nissan changed the situation，thick accumulation，On the official website，Car Baba，Dongfeng Nissan Tmall、Jingdong flagship store provides 24 -hour online service continuous file。As of April 30，Dongfeng Nissan's total visits over 80 million people on each e -commerce platform。As of May 4，Dongfeng Nissan nationwide more than 800 specialty stores planned a total of 7913 games，Already in Douyin、Quick Hand、Know the Emperor Che、Watermelon and other head live broadcast platforms complete 6661 live broadcast。

A group of brands have joined the wave of live broadcast，Dongfeng Nissan is also exploring the new gameplay that can reach consumers more directly。April 17，Dongfeng Nissan seabet myNISSAN opened the first hot development of the car purchase season，Open industry pioneer，Demystifying the mysterious veil of Renault-Nissan-Mitsubishi Alliance Global benchmarking factory through live lens，Lead consumers to appreciate the style of Chinese intelligence。

Second live broadcast，Directly arrived at Dongfeng Nissan Headquarters，Let consumers see what they see、I heard the spiritual core of the 10 million -level car companies in Dongfeng Nissan I heard。

As a masterpiece，The third live broadcast is a home of the car，In Shanghai Nissan Zhixing Technology Experience Hall，Provide consumers with a cloud experience of cutting -edge technology，The cumulative number of viewers of the whole live broadcast reached 331,000，Get nearly a thousand payment orders。Three live broadcast series activities，Perfect interpretation of the connotation of Dongfeng Nissan as the benchmark of the industry as a tens of millions of car companies。

April 8，Wuhan lifted the management and control measures of departure from Hubei，Jingchu restart。To support the people of Hubei to restart a better life，Dongfeng Nissan launched "Enjoyment Mobility Special Policies of Jingchu "Chu Chu"，Investment in Hubei area 200 Xuanyi · Pure Electric Trail，Customer return to the factory to repair the car、New car purchase or replacement，You can use 3 days of Xuanyi · Pure Electric Trail，solved the pain point of customer maintenance。

Not only in Hubei，Dongfeng Nissan is also facing Sichuan、Chongqing、Customers in some areas of Guangdong have also launched Xuanyi · Pure Electrical Track Service，As long as the customer returns to the factory for more than 8 hours，You can use Dongfeng Nissan car owner to enjoy special car for free for 3 days，Really realize every needs of consumers。

Customer -centered，I want what the customer wants，Not just a scooter service，Dongfeng Nissan Mind Service always takes one step ahead，Efforts to practice behavior Customers bring better people and car life vision。Last year，Dongfeng Nissan dares to be the first in the industry，The first five -year -old "dual guarantee" policy was launched -the main models can enjoy 10 basic maintenance in 5 years，5 years or 150,000 kilometers of vehicle warranty。During the epidemic period，Dongfeng Nissan also extend the warranty rights and interests for the owner of the original warranty and extension service，Free testing for the first guarantee and free service of the second guarantee is no longer limited time and mileage，The owner of the maintenance package service during the epidemic period，Automatic extension of service rights and interests，Guarantee customer warranty rights and interests。

Uniqueness，Bring a healthier car to customers，Dongfeng Nissan relies on the strong system force of the full value chain，Development and introducing four types of health products: CN95 air -conditioning filtering seabet iois successfully developed and certified，The first batch of imported its main products，Development of the carbide sterilization removal agent，Re -upgrade UV air purifier and IFD air purifier，，Multi -layer gradual guardian car owner health，Make every breath of breathing freely。

In order to allow consumers to enjoy a car life in one step，Dongfeng Nissan responds to national policy as soon as possible，Subsidies to add code，In Beijing、Guangzhou launch a shooting card、Change of the car、Finance、Service full upgrade。In addition to responding to the call of the Guangzhou Municipal Government，Shooting a brand car purchase Dongfeng Nissan subsidy 10,000 yuan，It also provides one -step financial service policy in 6 months and monthly supply，Bringing to consumers more professional、More intelligent and more humane heart service。

After entering the epidemic stage，Market recovery trend is better than expected，But at the same time, the epidemic has also accelerated the industry's reshuffle，The pattern of the strong Hengqiang has formed，The future automotive industry will show a critical organic situation。

Being in an era of uncertain development of the industry，Stretching ahead to lead half a step，Bai Ye's competition should compete first! Dongfeng Nissan will use the fixed force as the spear of siege，Shield with the full value chain system as a shield for defending the soil，Dare to think、Dare to try、Dare to fight、Dare to take responsibility，The goal of the first three joint ventures is brave to light the sword!