November 8, 2019，Urban landmarks leading the trend of architectural design -Changsha Meixi Lake International Culture and Art Center，FAW Mazda's coupe SUV leading model，New Mazda CX-4 Recently on the market。New car launches a total of eight models，Official price of 148,88-58 million yuan，Among them, the newly seabet loginadded 2.0L automatic transmission entry model Blue Sky Youth Edition，and 2.5L two -wheel drive models Blue Sky Driving Edition，The price of 148,800 yuan and 179,800 yuan were priced respectively，Effectively reduce the threshold for young people to buy a car，2.5L Blue Sky Driving Edition is a rare large -displacement joint venture compact SUV product within 180,000 yuan。

For the gratitude and care for fans，FAW Mazda also announced the "horse fan price" for the first time，Fans who successfully registered to join the Ma Fan Alliance，Ultra -low -priced car purchase from 139,800 yuan。At the same time，Gift from Qiangqiang Insurance、Replacement subsidy、Financial interest -free and five -year ten barrels of engine oil, etc.，Four policies covering the car purchase and car maintenance stage are also released。

 "Three years ago, Mazda CX-4's listing，Opened FAW -horse Zida sales、Profit and System Capability V -type reversal curtain "，Executive Deputy General Manager of FAW Mazda Automobile Sales Co., Ltd.、Secretary of the Party Committee Guo Deqiang said at the press conference，"New Mazda CX-4 will continue the value marketing concept，Follow the ‘one step in place，The consistent thinking of value continuously upgrade "，Create a young man's tentacles at high price -ratio to the tidal luxury coupe SUV "。

Take your own way Positioning and Leading Cars SUV Subsidine Market

The founder of Meixi Lake International Culture and Art Center、The world -renowned female designer Zaha Hadid once said: "Everyone always wants to put you in the box，I hope you are the product of mass production，The same is true for buildings。but I am not，I don’t follow any rules，I only follow my own rules。“

In the SUV market, Mazda CX-4 is the same，Start from product planning，It is not 囿 囿，Not afraid of challenges、Breaking traditional、Road to evolution，embarked on a brand new coupe SUV road。This launch conference will take the "road" as the main line，Tell Mazda CX-4 hard and shining pioneering、Leading、Road to evolution。

June 2016，Ma Zida focuses on the personality of the young people in the new era、Self、Explorer and other advanced values，The concept of "Exploring-Coupe"，Breaking the existing SUV concept，Mazda CX-4 is officially launched。It perfectly integrates the design beauty of the sports car、The comfort of the car and the practicality of the SUV，New SUV species chased by young elite people who quickly become avant -garde，Successfully created a domestic non -luxury brand coupe SUV segment market，and pushed the SUV market，The 2.0 era, which is mainly based on the golden mean city SUV，Entering colorful personalization 3.0 era。

Under the guidance of seabet myFAW Mazda's unique value marketing concept，Since three years of listing，MAZDA CX-4 has become a more successful coupe SUV model in the domestic market，So far, cumulative sales exceeded 200,000 vehicles，And user、Media evaluation leading，Keep the sales of the coupe SUV sales and word of mouth double benchmark。

Today, the new Mazda CX-4 renewal upgrade，Given the definition and richer connotation of the higher standards of the coupe SUV，Continue to lead the segment of the coupe SUV。

The most sincere medium -term remodel Create a higher sense of beauty and driving feeling

Based on Mazda's new generation of soul -motion design language and Chuangchi Blue Sky body structure technology，New Mazda CX-4 Focus on the personalization of young people、High -quality consumer demand，Significant improvement of the high -level and comfort of design and driving，Realize a higher sense of beauty and driving feeling。Different from the local "cosmetic" medium -term modification from the common local "cosmetic surgery" in the market，Except appearance、Significant changes in the interior，New Mazda CX-4 also for the body、chassis、suspension, etc., all upgraded，Sincerity is comparable to changing models。As the Mazda Co., Ltd. CX-4 Main Chagano Naoki said: "New Mazda CX-4 is one of the highest masterpieces in Mazda's new generation product group。”

In terms of appearance, new Mazda CX-4 retains its beautiful ratio as a high-end pure coupe SUV，and unique leap dynamic、gripping shape，At the same time, based on the aesthetics of the new generation of soul design and subtraction，Create a more vitality texture and appearance，From the crystal diamond -shaped mesh grille、More sharp headlights、Mazda's new 19 -inch wheel，To the outer rearview mirror、B/C/D pillar piano paint、Details such as horizontalization of front and rear surrounds，Coupled with the bright and deep crystal soul movement red car paint，Create a wider and lower and lower、More exquisite and three -dimensional visual effects，Realized the sense of speed and high -level sense，The beautiful design comparable to the supercar SUV。

Echo interior and appearance，Taking horizontal tone as design focus，Enhance texture and style。Change the decoration as the center，New Mazda CX-4 interior update for the top and bottom two-color design theme，The upper part of the instrument board is unified as black，The lower area and seats are unified into dark red or Burgundy red。The new interior theme color Burgundy Red，It is a more popular texture red for luxury sports cars，It is unique to products in the same level，Fresh、Zhang Yang is very inside，Give people to tastor seabet loginhigh -end wine -like intoxication。

Driving experience, new Mazda CX-4 is more stable on the basis of high passability、Slovy、More comfortable，Implementing the SUV to the good driving experience。Change through nearly 20%of the components、New body with rigid enhancement，The new chassis suspension system that is more smoothly transmitted，Comfortable and fatigue new human engineering scholars，19 -inch tire vibration transfer optimization，and GVC Plus Acceleration vector control system upgraded version of the blessing，New Mazda CX-4 stability、Earthquake and ride comfort is new。The use of Mazda's latest noise suppression technology，It brings a more quiet space of the higher level。and nearly 200mm leading ground clearance、Mazda I-Activ AWD Smart Four -drive System, which is a new Mazda CX-4 excellent passability of success.

Configuration, a new Mazda CX-4 is equipped with matrix ALH adaptive LED headlights、Equipped with rare bose audio at the same level，I-ActivSense Intelligent Security System also evolved，New 360 panoramic video monitoring、AEB pedestrian monitoring、New MZDConnect MazdConnect Mazdonne Yuelian System，and the new 8 -inch central control display screen, etc.，It provides a more comprehensive safety guarantee and entertainment experience for driving，precise cure SUV user "noise、Rough、Low configuration "three major pain points，brought about the texture and technology enjoyment beyond the same level。

General Manager of FAW Car Co., Ltd.、Liu Changqing, chairman of FAW Mazda Automobile Sales Co., Ltd., introduced in his speech: "New Mazda CX-4 is the latest achievement of the most cutting-edge of a coupe SUV trend，Condensing the manufacturing gene and standard of the highest quality of FAW car，more condensed young people outside of product functions，Personality、Taste the spiritual needs of self -expression，It is a tide luxury car that leads the existing SUV products。”

The price / performance ratio is fully refresh It is easy to own for young people

According to statistics，After the internal and external renewal and configuration increase，New Mazda CX-4 User perception value increased by more than 25,000 yuan。Not only that，New Mazda CX-4 will also add 2.0L at 2WD Blue Sky Youth Edition and 2.5L at 2WD Blue Sky Driving Fun Edition.

The former is the new entry product of 2.0L，A new Mazda CX-4 automatic transmission models are brought into 140,000 yuan interval，Decout for pursuit of driving convenience，but young customers built at the beginning of life; the latter sells for only 179,800 yuan，will be a rare large -scale joint venture compact SUV，With the new 19 -inch wheel design，Special impressive seabet mydemand for power，Fun -driving consumer group pursuing a brisk driving sense。

The addition of these two models is enriching Mazda CX-4 product sequence、Bring more optional space for consumers，More effectively reduced the threshold for car purchase，Further consolidated the new Mazda CX-4 young people can be high-quality personalized SUV image。

To thank the fans for their support since the way，and help it easily own a new Mazda CX-4，FAW Mazda also formulated a "horse fan price" for fans，Fans who meet the conditions buy a new CX-4，The highest decrease is 9000 yuan，Youth EditionThe price of the car purchase is only 129,800 yuan。At the same time，FAW Mazda also targets the characteristics of car purchase for young consumers，Tailoring has created the most sincere car purchase policy。From now on，Buy a new Mazda CX-4，You can enjoy the quadruple gifts: insurance does not worry about，You can get a gift for strong insurance if you buy a car; replace the subsidy gift，Enjoy a subsidy of up to 10,000 yuan/per unit; service and enjoyment ceremony，Get five barrels of oil after buying a car; easy to buy a car，Enjoy 50%down payment、The maximum 36 -issue interest -free financial policy。