Because of persistence，So I have an accent。Because of personality，So there is a soul。A product with an aesthetic attitude，A brand with self-persistence，Regardless of sales volume，Everyone deserves to be respected。

Mazda has a long history of being unique，From the rotary engine that has been said for many years，Adhere to the technical route of focusing on self-priming of fuel；From giving mass-produced cars a design language that goes beyond luxury cars，A touch of surprise left by Soul Moving Red。

Because of persistence，So I have an accent。Because of personality，Given the soul of design。And this Seabettone and innate design soul。

For example，Wooden veneer panel of the new Atez central control unit，Insist on using only cork wood native to Hokkaido，Even produced in China and the United States，We also need to import this thin but expensive wood chip from Japan，In order to obtain that unique texture and "character"。

For example，Although there is already Alcantara, a suede-effect fabric，Mazda still insists on developing new interior materials，Just to get a glossier texture than Alcantara and a tougher feel with shorter hair。

Another example，Although it is just a modified model，But the interior changes of the new Atez are almost equivalent to a replacement，Except for the steering wheel and gear handle, almost everything has been redesigned。

Design is the primary productive force

In this young market，Design familiar through the Internet，The most avant-garde trend of the post-90s generation，It’s hard to be pleased by some sweet talk。They will only retain respect for brands that can stick to themselves。

In appearance design，The new generation of Atez retains its sporty personality，The overall shape is more elegant and texture，Showing a new style with unique oriental charm。

Newly designed front grille, etc.，Can better reflect the main axis that runs through the front and rear directions of the body。The mesh section of the grille reflects different light and shadow effects on the left and right，Highlights the portrait-like three-dimensional effect of the front face。At the same time，The headlight seabet myshape has a lower center of gravity，The pupil design is sharper，Highlight the low and wide effect，Creates a more stylish aesthetic，Further display of movement and elegance。

On the new generation of Atez，In addition to the trendy aesthetics of young users，You can find the elegance and high-end unique to many luxury brands，Shows the new direction of the youthful sports trend of B-class cars。

Beautiful design that doesn’t follow the crowd and replaces zoom Zoom has become Mazda’s new soul label.

The arrival of a new generation of Atez，It is the first new product of FAW Mazda’s new three-year development plan of “Two Essences and Two Persistences”。Not only perfectly undertook FAW Mazda’s value marketing 3.0’s core connotation，It will become a strategic model for FAW Mazda to further develop the B-class sedan market。

“2019，FAW Mazda will enter a new three-year business cycle。Value marketing is a choice that is in line with FAW Mazda’s future development path，FAW Mazda will continue to enhance the value in various fields。" Ryoji Takahashi, general manager of FAW Mazda Sales Company, said this before。

A brand with an aesthetic attitude，A brand with self-persistence，Regardless of sales volume，Everyone deserves to be respected，Won’t be looked down upon by the market。