Because persistence，So there is a cavity。Because of personality，So with the soul。A product with aesthetic attitude，A self -persistent brand，No matter how much sales，All worthy of being respected。

Mazda’s maverick has a long history，The rotor engine that has been said for many years，To persist in the technical route of fuel self -absorbing;，A touch of amazing left by the soul red。

Because persistence，So there is a cavity。Because of personality，Given the designer soul。And this kind of tone seabet loginand natural design soul。

For example，New Atez Central Control Wood Panel，Persist in using only the native to native to Hokkaido，Even the local production of China and the United States，Also need to import this thin but expensive wooden tablet，In order to obtain that kind of unique texture and "character"。

For example，Although it already has a fabric with a fur effect of Alcantara，Mazda still insists on developing new interior materials，To get more shiny texture than Alcantara and shorter tough feel。

Another example，Although it is just a modified model，But the new Atez's interior changes are almost equivalent to replacement，Almost all of the steering wheel and gear are re -designed。

Design is the first productive force

In this younger market，Familiar with the Internet，The most avant -garde trend of the post -90s generation，It is difficult to be pleased by some routines。They will only keep respect for the brand who can adhere to themselves。

In appearance design，The new generation of Atz while retaining the exercise personality，The overall shape is more elegant and textured，shows a new shape with unique oriental charm。

Newly designed front grille, etc.，Can better reflect the main axis that run through the front and rear directions of the body。grille mesh eye section reflects different light and shadow effects，Again the three -dimensional sense of the front face。At the same time，Big lantern seabet appstyling is lower，Pupil design is more sharp，Highlighting low and wide effects，Created a more stylish beauty，Further show exercise and elegance。

On the new generation of Atz，In addition to the trend aesthetics of young users，It can be found that many luxury brands have unique elegance and high -level sense，shows the new direction of the B -class car youthful movement trend。

The beautiful design that does not follow the flow, also replaces Zoom Zoom, became Mazda's new soul label.

The arrival of the new generation of Atez，The first new product of the new three -year development plan of FAW Mazda's "two essences and two persistence"。Not only perfectly undertakes the core connotation of FAW Mazda Value Marketing 3.0，It will become a strategic model for FAW Mazda to further open up the B -class car market。

"2019，FAW Mazda will enter the new three -year business cycle。Value Marketing is a choice in line with FAW Mazda's future development path，FAW Mazda will continue to increase value in various fields。"Gao Qiaoli, general manager of FAW Mazda Sales Company, previously said it。

A brand with aesthetic attitude，A self -persistent brand，No matter how much sales，All worthy of being respected，Not to be despised by the market。