1. Seabet

2. Based on the fusion of the two horses，2022，New Changan Mazda will adhere to the principle of "full car series · whole scene · full time"，Comprehensive upgrade service standard，Ensure user interests，Dedicated to create a brand experience for the majority of new and old users;

3. NewChangan Mazda will integrate Mazda in China，Create 400 4S shops carrying 400,000 sales volume，Single store sales capacity reaches 1,000 units"441 channel system"；

4. Based on the Chinese market，Serving Chinese users，Under the new brand mission，New Changan Mazda will continue to renew the full product spectrum value competitiveness，firm value marketing，Innovative fan marketing，Satisfy the user's longing for a beautiful car life。

The past 2021，The first year of the Mazda brand entered the new century journey，It is also a new year for the Mazda brand to start a new journey in the Chinese market。With the integration of the Mazda brand in the Chinese market，New Changan Mazda realized strategy、channel、SeabetThe full -scale focus of the product。Through "Marketing System，Sales channel、User Base Disk "three major sections of the three major sections of the three major sections of the agglomeration integration，Facing 2022 and longer future，New Changan Mazda will continue to strengthen the strategic layout of the Mazda brand in the Chinese market，Optimized business structure，users of the Chinese market、Fans、Consumers provide a more outstanding brand experience。

brand mission renewal: Based on the Chinese market，Serving Chinese users，Promote the Mazda brand into the new era

Since entering the Chinese market in the 1990s，With excellent styling design and control fun，Mazda brand brings unprecedented driving experience to domestic users。2005，Mazda and Centennial Military Industry Enterprise Changan Automobile together。Under the guidance of "T124 Featured Boutique Strategy"，Relying on the Great manufacturing system and a perfect R & D system，Changan Mazda opened a variety of global strategic models' localization introduction process。Over the years，Changan Mazda always adheres to users as the center，Actively practice "user+" thinking，Continue to satisfy users、Fans' pursuit and longing for a beautiful car life。Changan Mazda has also become the only collection of R & D in Mazda overseas、Manufacturing and sales of vehicle manufacturing enterprises。

Enter 2021，Facing the changing market competition pattern and the continuous improvement of car consumer demand for the majority of users，8917_8939。Integration is not only the improvement of the Mazda brand's concentrated energy improvement in China ’s business and brand value、In the rapidly growing and competitive seabet ioChinese market to promote the long -term of the Mazda brand business、The needs of continuous development，Also more than 400 dealers' network continues、Health、The needs of benign development，It is even more enhanced user brand experience，The need for improving the quality of life of users to hold the car。Adhering to the principle of layout of the Mazda brand dealer，New Changan Mazda will integrate Mazda in China，Create the "441 Channel System" in the Chinese market -that is, 400 4S shops carrying 400,000 sales，Single store sales capacity reaches 1,000 units。Based on this，Changan Mazda will uniform sales and after -sales service standards，Realizing 3.2 million Mazda user brand experience in the domestic market。

Based on the fusion of the two horses，New Changan Mazda also renewed the brand mission: Based on the Chinese market，Serving Chinese users，Promote the Mazda brand into the new era。Under the new brand mission，New Changan Mazda will continue to move towards the vision of "Chinese characteristic boutique car companies" at full speed。

Product spectrum renewal: new generation of product group leaders，Create a special boutique camp

People -oriented design concept，Unique driving experience，This is the magic weapon of the Mazda brand in the competitive joint venture brand car market，It is also its unique value competitiveness。Based on the fusion of the two horses，As of now，New Changan Mazda has built the next generation of Mazda3 Angkaila (2021)、Mazda6 ATENZA Atz (2021)、Mazda CX-30 (2021), Mazda CX-4 (2021), Mazda CX-5, Mazda CX-8, Mazda CX-30 EV, a total of 7 models cover from fuel vehicles to new energy，Product spectrum full covered by mainstream market segments from small to medium -sized large -scale markets。