May 23，Dongfeng Honda released a new second -hand car brand in Guangzhou: Xinyu used car，Industry insiders said that this move marked preliminary completion of Dongfeng Honda one -stop special store construction。It is understood，As early as 2007，Dongfeng HONDA starts one -stop special store construction，I introduced second -hand car replacement in special stores、Personal financial loan、Special insurance、Extending warranty and other businesses。

 Five -year grinding sword  "Xinyu used car" brand final sheath
    In recent years，The second -hand car market shows a strong development momentum，growth at a high speed of more than 20%per year，The estimated transaction volume in 2012 will exceed 5 million vehicles。Since the introduction of the second -hand car replacement business in the special store at the end of 2007，After five years of hard work，Dongfeng Honda has achieved a full network coverage of the second -hand car replacement business。2011 Dongfeng Honda used car replacement contribution to the sales of new cars reached 8.7%，Located at the forefront of the industry。By carrying out the replacement business，Dongfeng Honda has trained professional second -hand car talents for special stores，All staff who provide second -hand car services must be dual certification and training of the manufacturer Seabetand national vocational qualifications，Laying a solid foundation for the second -hand cars for the development of a good reputation。
    Dongfeng HONDA Heart Honer URA Percent trust "as a firm commitment，Each process covered by customers in the process of buying used cars，Dedicated to bring professional to customers、Integrity、Trust、Full -range service guarantee with the heart。Vehicle of the second -hand car，All are derived from car age within 5 years，Driving mileage does not exceed 150,000 kilometers，and passing 158 professional technical testing and quality certification Dongfeng Honda to keep a vehicle，At the same time, the second -hand cars of each heart reputation have a quality warranty of one year or 20,000 kilometers。
    Xinyu second -hand car enjoyment and standard of sales service reception processes and standards that are the same as Dongfeng Honda new car，To facilitate second -hand car consumers，Xinyu used car retail store also offers used car test、Transfer、Play、tax transfer、Buying insurance and other one -stopless worry -free delivery service。

Highlight the advantages of high preservation rate  Xinyu used car creates customer life satisfaction
    Compared with other brand used cars in the market，The biggest advantage of the second -hand car is the leading product quality and service of Dongfeng Honda, as well as the high insurance rate brought by it。In the 2011 China New Car Quality Research Report (IQS) released by J.D.Power，Dongfeng Honda became the first non -luxury car brand; and in the after -sales service survey report (CSI)，Dongfeng Honda also won the second place in the second place。Excellent quality and high satisfaction service，Guaranteed the high insurance rate of Dongfeng Honda products，CR-V and CIVIC value preservation rate has been at the forefront of similar models for seabet mymany years，In the Research Report on the Research Research Research Research on China Passenger Vehicle Reservation Rate Research on the China Automobile Circulation Association，CR-V has won the first place in the SUV category for three consecutive years since 2009。
    The high -value quality of the IQS high value in the new car business and the service of the high satisfaction of CSI，Dongfeng Honda used car preservation rate is also among the best。The high preservation rate of used cars keeps the price of new cars stable、The high -value preservation rate of the new car will promote the increase in the value of used cars，So，After the second -hand car is started，The preservation rate of the new car and the preservation rate of used cars will form a benign interaction，Reduce the value damage of customers after purchasing Dongfeng Honda and second -hand cars，Bring a higher sense of value to customers，Realize higher -level customer satisfaction。
    New car for sale、Selling、After -sales satisfaction，Add the satisfaction of second -hand car products and services，Together to achieve the goal of Dongfeng Honda to achieve "customer life satisfaction"。and the second -hand car of the heart is an indispensable part of it，Start from the satisfaction of customers in the use of the second -hand car use stage，Improve the entire Dongfeng Honda customer satisfaction system。
    It is understood，Dongfeng Honda is currently in Guangzhou、Shanghai、Wuhan and other cities to start the construction of the retail store of second -hand car retail stores。General Manager of Dongfeng Honda Mizuno Taishi said: "Dongfeng Honda will continue to improve business models and service capabilities，Timely strengthening retail network construction，Take the customer satisfaction as the starting point，Building the brand of Xinyu into an important seabet apppart of maximizing the lifelong satisfaction of customers to realize customers，and become one of the most satisfied brands in Chinese brand used car customers。”